Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.
Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.
Sometimes an opportunity arises to have fun with clients in ways that don’t involve doing their hair. Scott J decided to leverage the spirit of April Fool’s Day with this tongue-in-cheek post, ‘debuting’ their newest salon: Dogue, for the discerning canine.
In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.
Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.
Debbie Penzone, president and CEO of Pezone Salons + Spas in Columbus, Ohio, offers up a Facebook Live tour of the company's newest location, as well as answers viewer questions, during a hijack of ISBN's Facebook feed in August.
Get a dose of educational articles that make you think, feel inspired and get motivated on improving your business on avedameansbusiness.com. In this series, we look at five articles trending right now—from profiles on millennial owners who are "busting the millennial myth" and bringing their salon to new heights; to the evolution of the front desk; to how salon owners’ choose their salon’s names.
Ideas That Evoke, a digital, social and public relations agency serving clients in the beauty, salon professional, lifestyle and luxury industries, recently announced the expansion of its business to the West Coast.
Integration of mobile scheduling software with social media platform allows for immediate, seamless appointment booking experience benefits clients and businesses.
Do you struggle with what to post day in and day out? Rosy's Jim Bower is back with some useful tips for organizing and boosting your social media presence.
There were classes and discussions about Instagram everywhere at America’s Beauty Show in Chicago this year, but one of the best we attended was a class called “Instafamous” by Instagram star Daniel Mason-Jones.