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Salon Tour: Pyure Aventura

by Katie Johns | June 26, 2019
<p>Pyure Aventura doesn’t have a traditional front desk. Instead, guests can interact with employees throughout the salon. The only time the desk is used is for phone calls, payments and a few other tasks.</p>
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Pyure Aventura doesn’t have a traditional front desk. Instead, guests can interact with employees throughout the salon. The only time the desk is used is for phone calls, payments and a few other tasks.


Photo courtesy of Madelyn Alexander
Owners Luca Boccia and Elan Levy wanted a space that that focused on home care needs, which is why they designed the salon to have a retail focus
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Owners Luca Boccia and Elan Levy wanted a space that that focused on home care needs, which is why they designed the salon to have a retail focus
Photo courtesy of Madelyn Alexander
The 12 styling stations are on the opposite side of the salon as the retail space, meaning guests are immersed in both spaces the entire time.
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Show All
The 12 styling stations are on the opposite side of the salon as the retail space, meaning guests are immersed in both spaces the entire time.
Photo courtesy of Madelyn Alexander
<p>Pyure Aventura has 12 styling stations and six color stations, which can accommodate 30 providers at a time with split shifting.</p>
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Show All

Pyure Aventura has 12 styling stations and six color stations, which can accommodate 30 providers at a time with split shifting.


Photo courtesy of Madelyn Alexander
At Pyure Aventura, guests are immersed in retail space as they receive their services, like here at the color bar, giving them the opportunity to  test and play with various products.
5/6

Show All
At Pyure Aventura, guests are immersed in retail space as they receive their services, like here at the color bar, giving them the opportunity to  test and play with various products.
Photo courtesy of Madelyn Alexander
<p>A blue-lit dark shampoo room was designed to give clients a relaxing experience. Soft music plays in the background and each client receives a massage and steamed towel for their hair, along with a lip touch up.</p>
6/6

Show All

A blue-lit dark shampoo room was designed to give clients a relaxing experience. Soft music plays in the background and each client receives a massage and steamed towel for their hair, along with a lip touch up.


Photo courtesy of Madelyn Alexander
<p>Pyure Aventura doesn’t have a traditional front desk. Instead, guests can interact with employees throughout the salon. The only time the desk is used is for phone calls, payments and a few other tasks.</p>
1/6
Slider

Pyure Aventura doesn’t have a traditional front desk. Instead, guests can interact with employees throughout the salon. The only time the desk is used is for phone calls, payments and a few other tasks.


Photo courtesy of Madelyn Alexander
Owners Luca Boccia and Elan Levy wanted a space that that focused on home care needs, which is why they designed the salon to have a retail focus
2/6
Slider
Owners Luca Boccia and Elan Levy wanted a space that that focused on home care needs, which is why they designed the salon to have a retail focus
Photo courtesy of Madelyn Alexander
The 12 styling stations are on the opposite side of the salon as the retail space, meaning guests are immersed in both spaces the entire time.
3/6
Slider
The 12 styling stations are on the opposite side of the salon as the retail space, meaning guests are immersed in both spaces the entire time.
Photo courtesy of Madelyn Alexander
<p>Pyure Aventura has 12 styling stations and six color stations, which can accommodate 30 providers at a time with split shifting.</p>
4/6
Slider

Pyure Aventura has 12 styling stations and six color stations, which can accommodate 30 providers at a time with split shifting.


Photo courtesy of Madelyn Alexander
At Pyure Aventura, guests are immersed in retail space as they receive their services, like here at the color bar, giving them the opportunity to  test and play with various products.
5/6
Slider
At Pyure Aventura, guests are immersed in retail space as they receive their services, like here at the color bar, giving them the opportunity to  test and play with various products.
Photo courtesy of Madelyn Alexander
<p>A blue-lit dark shampoo room was designed to give clients a relaxing experience. Soft music plays in the background and each client receives a massage and steamed towel for their hair, along with a lip touch up.</p>
6/6
Slider

A blue-lit dark shampoo room was designed to give clients a relaxing experience. Soft music plays in the background and each client receives a massage and steamed towel for their hair, along with a lip touch up.


Photo courtesy of Madelyn Alexander

PYURE Salon
Aventura, Florida
pyuresalon.com

Owners: Luca Boccia and Elan Levy
Established: PYURE was established in 2006, its 4th location Aventura opened in 2019
Style: Modern
Square Footage: 2,400
Number of Styling Stations: 12 styling; 6 color
Treatment Rooms: Dark shampoo room
Equipment by: Freestyle
Furniture by: Eurisko, Belvedere
Architect: Stan Miller
Photographer: Madelyn Alexander

As Luca Boccia and Elan Levy began designing their fourth and newest salon location, PYURE Aventura, they first imagined it as a blank canvas.

They wanted a modern vibe with a focus on retail because it is a specialized salon, offering facial waxing as the sole spa feature. They wanted clients to be immersed in a retail space as they get serviced, so they can recreate their look and experience at home.

As clients enter the double doors, they are greeted by retail products along the right side of the salon and services on the left. The look is brought together with modular retail units that allow clients to interact with products during their service.

“At Pyure we believe that the guest experience and the technical work are equal,” Boccia says. “That delivering a value-added service to ‘every guest every day’ is our primary mission.”

While Boccia and Levy want clients to be able to recreate their look at home, they also want them to have a relaxing experience in the salon. From foot soaks while waiting for color to process to complimentary massaging shampoos and treatments in a blue-lit dark shampoo room with soft music playing, a client’s experience is put first.

Aside from salon services, Pyure is putting a focus on customer service and testing, with success, a “stand in front” desk. “Instead of guest services communicating with guests from behind the desk, they work the floor greeting, educating and monitoring services and guests from the floor, therefore just utilizing the furniture (desk) as a purpose for technology (computer, phone, credit card terminal),” Boccia says. “It’s a better experience for the guest.”

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