Throughout the salon shutdown, Gene Juarez Salons and Spas kept clients appraised of their reopening plans, gave them a look at the protocols in place and encouraged them to send team members love notes. Their communication campaign wins a STAMP 2020 award for COVID-19 Client Communications
With a video plea to the community to flatten the curve, a flurry of digital communications and promotions, a new e-commerce site and a unifying rainbow window display, Interlocks captures an honor in our 2020 STAMP for COVID-19 Client Communications.
Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.
With the slogan "The New Normal in Caring For You," a well-rounded marketing campaign helps clients prepare for the new services at Karen Allen Salon + Spa. Including a informational video, this campaign captures a STAMP 2020 honor from SALON TODAY.
During Sustainability Week (August 24-28), we will profile the latest in recyclable materials, energy-saving resources, waste- reducing strategies, eco-conscious practices, and all things clean and green.
September is National Suicide Prevention Awareness Month. This hair care brand is working to help stylists approach and understand this highly taboo and stigmatized topic.
Joining forces with Civil Right Attorney and Trial Lawyer Mark Geragos and The Professional Beauty Federation of California, Ted Gibson and Jason Backe make a stand for salon owners by reopening their Los Angeles-based salon before shutdown mandate is lifted.
VOESH will preview its 2020 Holiday Collection as part of its #VOESHLOVE Virtual Trade Show. Virtual workshops will inspire, educate and prepare salon owners and nail technicians for the future.
