As the leader of your salon, one of your main roles it to always search for new ideas to generate traffic and more income. Lucas Renfroe, a salon owner and the founder of Salon.Marketing is here with 7 ideas to generate both.
In recent years, a new culture of beauty has bloomed, and it’s grown into a rich garden of diversity & inclusivity. The beauty industry is saying goodbye to the Eurocentric standard of beauty—tall, young, thin, blonde, and blue eyed—and hello to present-day values of inclusion. Along with this shift is the rise of genderless fashion, and hair stylists are helping to shape this new narrative.
Heath Smith, co-founder of Ruiz Salons in Austin, Texas, has experienced his fair share of salon change since going into business with Allen Ruiz in 1988. In the process, he's discovered a solid system for managing it.
Vagaro scheduling and management software helps keep salons and spas running efficiently with all the tools a modern owner needs, including online booking, a POS system, email and text marketing, push notifications and much more.
2021 was an unusual year for the beauty and wellness industry. Businesses were trying to get back to normality after a year of uncertainty and lockdowns, while society was gaining the confidence to venture outside and enjoy some well-earned freedom.
Valorie Tate from Sustain Beauty Co. is back with the REUSE installment on her 3R series to green your salon. Here, she offers strategies that not only lessen the impact on the environment, but save you money over time.