Staff Writer - Salon Today

98% Open Rate? Meet the Salon Marketing Software That Can Get You There

The latest launch from SalonTarget Software helps your open rate, coupon conversion and customer engagement – all in one. Here’s what you need to know.

PBA Enters New Era with Change in Leadership & Strategic Three-Year Plan

by Staff

Nina Daily has been named PBA’s Executive Director as Steve Sleeper retires.

BREAKING NEWS: CA Governor Cancels "Stay-at-Home" Order

by Staff

Most counties will be classified under the “widespread” risk tier, which permits hair and nail salons to offer limited services indoors.

Tips to Make Filing Your Taxes Easier

by Staff

On Friday, February 12, 2021, the IRS will begin accepting and processing 2020 tax year returns. Get a jump on things with these tips for making the process easier and more efficient.

PBA Survey Shows No Correlation Between Salons & COVID-19 Spread

by Staff

The survey asked 2,532 salons to share their safety protocols, representing 19,392 licensed beauty professionals and services for over 2 million+ clients since reopening. The bottom line? Salons are safe for beauty professionals and clients.

News

Goldwell Announces Their Color of the Year: Lilac Aura

by Staff

A hair color trend that, Goldwell says, echoes the past while proclaiming the future.

News

One-Third of Americans Name Getting a Haircut As a Top Self-Care Activity

by Staff

Vagaro recently conducted a survey on self-care trends and found a third of respondents (34%) cited getting a haircut at a salon/barbershop as a self-care activity, making them the fourth most cited activity on the self-care list.

Technology

Top Email Marketing Metrics Salons and Spas Should Track

by Staff

Open Rate, Clickthrough Rate, Bounce Rate and Unsubscribe Rate--this helpful blog looks at what these measure, what results you should expect and how you can improve your numbers.

The theme for this year's conference is Re, as in reinvent, rebirth, reimagine. Attendees can...

News

Serious Business Reinvents for 2021

by Staff

A premiere conference for salon onwers and managers pivots to a virtual platform for a one-of-a-kind experience and memorable keynote speaker.

News

Stylists and Barbers Ask Lawmakers to #KeepUsWorking

by Staff

The individuals who make up the workforce behind salons and barbershops around the country are asking their elected officials to #KeepUsWorking safely through the global pandemic.

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