Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.
Here is the winner of the best Influencer Program in SALON TODAY's STAMP competition.
Ouidad Salon by Chadwick and Igor
Ft. Lauderdale, Florida
Owners: Chadwick Pendley and Igor Araujo
In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.
“Our team has created a guideline document, and during the complimentary service we hand the influencers an iPad and invite them to take over our Instagram,” Araujo says. “They are encouraged to post as many pictures and videos as possible, with a few of them living on their own pages. It’s been very successful in bringing new curly heads into the salon.”
This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)
More about STAMP:
SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.