If you’ve considered adding online booking to your website, now’s the time to take the plunge. So what’s holding you back from incorporating this must-have feature? If it’s one of these common myths, read on for the truth behind them.
The technology needs of different salons can vary dramatically, depending on the size and complexity of the operation. But these two case studies proves that Shortcuts fits the bill no matter the size.
On September 23rd at 11:00 AM PT/2:00 PM ET, industry expert Zoé Bélisle-Springer will discuss how your salon can achieve a sustainable competitive advantage.
Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.
Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.
With the creation of a development laboratory and an additional help desk, Shortcuts is preparing to support its quickly growing customer base of salons in North America.
Lei Cicero bought a failing salon and turned it around, then used data from her software management program to tell her when the time was right to expand.
With Shortcuts Software's partnership with Google, the "Book Now" appears on participating salon's Google listings, making it easier than ever for new guests to find their way into the salon.
Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.
With a new round of financial funding, Schedulicity launches a new payment processing device and mobile card reader and offers a 1.99% credit card processing fee, the lowest rate in the industry.
When used in tandem, Ecoheads' Ping color mixer and the Vish color management app help salon save 29% of every color application. Not only is that good for the environment, it's fabulous news for salon profitability.
Today's salon management software programs come with a lot of bells and whistles, but what are the key features you need to run a growing and profitable business? This blog outlines the essential things to consider before you make that investment.
A survey conducted by DaySmart Software and Reserachscape International concludes that small business owners prefer cloud-based software over on-premise software to run their businesses. Findings also indicate that business owners who grew up in the digital age are more likely to use business management software.
In his first SALON TODAY blog, Phorest's Chris Brennan shares the three critical reports salon owners should study each week to keep their businesses on track and growing.
From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.
