MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.
Instagram is emerging as the industry's most powerful platform, and one of the most exciting and successful ways to leverage it for marketing is to invite local influencers to 'takeover' your account for a set period of time. Phorest's Chris Brennan shows you how.
All beauty professionals need to cultivate a strong personal brand if they want to stand out--especially online. Find out why your face is the most important business asset you have and how to cultivate your own unique brand.
Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.