Zano launched Bridal to Go. One staffer handles all bridal bookings, coordinating staff and upselling services before and after the wedding day.
Throughout the month of March, Virtue Salon put out social media content to get their clients to bring in donations of shampoos, conditioners, female hygiene products, shaving supplies and soap. They collected more than 3,600 products.
When the lease ended on one of Atelier’s three locations, the owners decided to merge their team members into the other two locations. The salon hired Imaginal Marketing to design the eye-catching announcements in the form of a poster, a banner and an email announcement.
Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring fashion and travel products. During the celebration, the salon ran a promotion on travel products, allowing clients to pick six and receive a free travel pouch which resulted in $2,600 in sales.
Apothecanna’s philosophy, aromas and textures perfectly resonated with the Habitude guest, so Inez Gray determined 4/20 was the perfect date to co-brand with the cannabis-derived line on a Mother’s Day campaign, because “What do Moms need more than weed cream?” The spa sold more than $45,000 worth of gift cards, attributing its success to the controversial and exciting campaign.
Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.
The star of "Glow" looked lovely on the red carpet. Here's how Robert Vetica styled her soft waves to last all night.
The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.
Beauty and Fashion Director, MODERN SALON
Editor in Chief, Salon Today
West Coast Beauty and Markets Editor
Owner - Minardi Salon
Owner - Evoke Brand Strategies
President of Eurisko
President - Group 3 Marketing
Founder - Crystal Focus Salon Coaching
Founder and CEO - Strategies
CEO - Shortcuts
CEO Hair & Co BKLYN