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Financial Management
Will It Play in Peoria?
September 20, 2018
In Editor Stacey Soble's monthly column, she snags an opportunity to watch Heather Bagby teach a Summit Stylist class and witnesses the power of stylists embracing their numbers.
STAMP
STAMP 2018: Capture More Bridal Business by Creating a "Bridal to Go" Program
Zano launched Bridal to Go. One staffer handles all bridal bookings, coordinating staff and upselling services before and after the wedding day.
STAMP
STAMP 2018: Creating a Donation Program for the Homeless
Throughout the month of March, Virtue Salon put out social media content to get their clients to bring in donations of shampoos, conditioners, female hygiene products, shaving supplies and soap. They collected more than 3,600 products.
STAMP
STAMP 2018: Merging Salons? Try This Eye-Catching Marketing Announcement
When the lease ended on one of Atelier’s three locations, the owners decided to merge their team members into the other two locations. The salon hired Imaginal Marketing to design the eye-catching announcements in the form of a poster, a banner and an email announcement.
STAMP
STAMP 2018: Salon Spa W's Going Global Campaign - Promoting Travel Products
Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring fashion and travel products. During the celebration, the salon ran a promotion on travel products, allowing clients to pick six and receive a free travel pouch which resulted in $2,600 in sales.
Marketing Ideas
STAMP 2018: The SpaCanna Escape
Apothecanna’s philosophy, aromas and textures perfectly resonated with the Habitude guest, so Inez Gray determined 4/20 was the perfect date to co-brand with the cannabis-derived line on a Mother’s Day campaign, because “What do Moms need more than weed cream?” The spa sold more than $45,000 worth of gift cards, attributing its success to the controversial and exciting campaign.
STAMP
STAMP 2018: Try a Guerilla Marketing Campaign
Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.
Event Coverage
EMMY AWARDS: Alison Brie's Hollywood Waves by Robert Vetica
The star of "Glow" looked lovely on the red carpet. Here's how Robert Vetica styled her soft waves to last all night.
News
NEUMA neuStyling Mousse
NEUMA neuStyling Mousse features a proprietary blend of plant extracts and essential oils to maximize color hue, vibrancy and longevity while an exclusive blend of plant nutrients protect color from UVA & UVB oxidation.
Industry News
Expand Your Influence: Salon Digital Summit Takes LA in November
September 18, 2018
The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.
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