Between diversifying her beauty portfolio with real estate investments and encouraging her team to be the best they can be, Michaella Blissett Willams is carving an inspiring niche in Brooklyn, New York.
The technology needs of different salons can vary dramatically, depending on the size and complexity of the operation. But these two case studies proves that Shortcuts fits the bill no matter the size.
Be Inspired Salon leverages social media to introduce its clients to a new All-Inclusive Color Program, which introduces an overall set price for complicated color services.
As an organization dedicated to helping salons reduce, recycle and repurpose the waste they produce, Green Circle Salons is certified as a B Corporation.
The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion.
All beauty professionals need to cultivate a strong personal brand if they want to stand out--especially online. Find out why your face is the most important business asset you have and how to cultivate your own unique brand.
Get a glimpse into the leadership style of Mechelle Khodayari, co-owner of Aria Salon Spa Shoppe, with two locations in Alpharetta, Georgia, with the first in our new series, Profiles in Leadership.
Do you have new talent who are trying to build clientele? Borrow this idea from Tyler Mason Salon Spa and identify a deserving group in your community and design a promotion.
Thrive is a call-to-action response to overwhelming evidence of salon professional’s lack of self-care and wellness. Thrive is a response to higher rates of cancers, depression, dermatitis, carpal tunnel, muscle pain and misalignment among salon professionals.
To further expand on the concept of getting guests to share their real-life style pics on Instagram, RedBloom Salon invited a few of them to a photo shoot and wrote blogs that shared their stories.
Jiva Salonspa's Mominate Your Mom encourages guests to share the stories of their amazing moms, thereby creating meaningful interactions for optimal Facebook shares.
Vanessa Minter wanted a way to communicate the accolades her salon had collected without bragging, so she worked with Imaginal Marketing to create a blog that focused on inclusive spirit and celebration.
Ginger Bay Salon and Spa in St. Louis find the perfect influencer partners to broaden their social media reach and drive in new clients for Mother's Day.
With two new locations opened in 2018, Debra and Charles Penzone design an Influencer Program that introduces a younger crop of clients to the salon's history and brand.
With its whimsical imagery, clever vernacular and an ability to find a stylist that matches your personality, Urban Betty's website brings in 700 new clients a month.
In the fourth installment of Kati Whitledge's Leadership Series, she offers a variety of recommendations for salon owners to keep honing their leadership skills.
As it embraced med spa , Interlocks Salon decided to step up its website adding many video descriptions to help visitors understand the salon's new menu offerings.
