In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.
As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.
As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.
In SALON TODAY's Burning Questions series, Salon Cadence’s Ronit Enos offers advice to owners regarding what actions to take when vetting a potential business coach.
As part of SALON TODAY’s Burning Questions series, Jill Krahn with Salon Professional Education Company offers a strategic key to retaining stylists and their clients.
Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.
How are you hosting education? Can students learn online? How do you train staff while also social distancing? Beauty Backbone’s Karla Lopez-Martinez provides solutions to these burning questions.
Don’t wait until the next crisis to get prepared. Despite the sea of unknowns, start building financial success now with these three tips from Qnity’s Tom Kuhn.
Even as we say goodbye to this crazy year, there are emerging questions about 2021. How long should we keep anticipating this change in service? Harry D. Wood, IV, Founder of Six Figure Hairdresser, offers his take on the new normal.
In these emotionally heavy times, you want your team to feel like they’re thriving – not just surviving. Empowering You Consulting’s Amy Carter tackles the question of how to keep spirits high in your salon.
As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.
As part of our Burning Questions series, Neil Ducoff of Strategies provides staff recruitment and retention solutions that work in pandemic times and beyond.
In this turbulent year when the flow of business is so abnormal, it can be challenging to tell if your salon is making money. Beauty 360's Allyson King walks you through the process of determining if you are staying above water and offers some suggestions for controlling your costs.
From establishing a pop-up salon to building an e-commerce presence, Blu A Color Salon in Missouri is striving to create a successful holiday season that makes up for losses due to the 2020 shutdown. See how their team members are beating 2019 numbers month after month, despite the fact they currently are saddled with a 25% capacity restriction.
