If you’ve considered adding online booking to your website, now’s the time to take the plunge. So what’s holding you back from incorporating this must-have feature? If it’s one of these common myths, read on for the truth behind them.
How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.
To help you prepare your strongest technology toolbox, this webinar invited five successful salon owners to share and discuss their favorite tools to grow their businesses in a challenging, ever-changing landscape.
For a majority of today’s clients, damaged hair happens. Rene Furterer's newest ritual--ABSOLUE KÉRATINE—is scientifically proven to go deep, repairing and restoring hair to its original state of health.
Instagram is emerging as the industry's most powerful platform, and one of the most exciting and successful ways to leverage it for marketing is to invite local influencers to 'takeover' your account for a set period of time. Phorest's Chris Brennan shows you how.
While you might be focused on your salon team's Halloween costume contest, your clients are already contemplating booking their Christmas appointments, according to data from Phorest Salon Software. That means now is the time to get your holiday marketing rolling.
It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different from yourself. Marketing guru Zane Hagy helps you keep your target market in mind.