If you’ve considered adding online booking to your website, now’s the time to take the plunge. So what’s holding you back from incorporating this must-have feature? If it’s one of these common myths, read on for the truth behind them.
Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.
When the team at Neroli Salon and Spa was stranded at home during the salon shutdown, Owner Susan Haise assigned them homework--they could attend a class, create a social media post or write a blog. Those practices have now become a habit that fueling the salon's digital content.
When Hurricane Ian left many without power in Jensen Beach, Florida, Black Sheep Salon opened its doors and its heart, inviting in clients for free Wash and Go services and to enjoy a little air conditioning.
Soon, we'll be heading into gift card season, which if you plan it right lasts through Mother's Day. To get you prepped, Imaginal Marketing shares specific strategies to boost your gift card sales.
Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today.
Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.
Weddings are booming in 2022 as brides who planned their special day to happen in the last two years were forced to postpone. That's great news for salons working to rebuild, but brides come with their own headaches. To help answer her brides' questions, Caralee Pridemore, the founder of Sweetly Pinned @caraleestyles and a Sam Villa Ambasador, developed a bridal menu that answered offers style suggestions and possibilities and a timeline breakdown.
Your fur baby at home could be the next VIRAL way to market your salon and services on social media. Try adding a #salondog in one of your salon's IG photos (with you or with your clients) to get more likes and comments.
Twylla Jane, a Sam Villa Ambassador and the owner of Lumos Nox Salon in Naperville, talks about how the Harry Potter series helped her with her salon name, branding and culture.
While the following study digs into engagement and engagement ring trends, it sheds some light on future weddings and just might offer some marketing inspiration for your bridal packages.
Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.
Christophe Robin products are getting a reboot. The color-loving, luxurious, eco-conscious brand will soon have a new look and fans of the luxury brand can’t wait.
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