Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.
Here is the winner of the best Social Video campaign in SALON TODAY's STAMP competition.
Owners: Jen Tryon and Sheila Barco
Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.
“Each video tells our story in an edgy manner that our community just eats up,” says Jen LeBlanc, the marketing director who created the videos. “To date they have been responsible for 72 new clients.”
This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)
More about STAMP:
SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.
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