Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.
Here is the winner of the best Single Creative Social Media Post in SALON TODAY's STAMP competition.
How Do You Take Your Hair?
Owner: Patrick Thompson
In February, Nurtur posed a correlation between shades of hair and how clients like their coffee. With 173 likes, it was a hit.
“All the hair color in the photo was executed by our stylist Brienna, and our social-media specialist created the post,” Thompson says. “We suppose it was the perfect, creative post for a cold winter morning.”
This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)
More about STAMP:
SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.
For reprint and licensing requests for this article, Click here.