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Strong Relationship & Retail Results: Why Erik of Norway Salon + Spa Added REDAVID to Its Family

Strong Relationship & Retail Results: Why Erik of Norway Salon + Spa Added REDAVID to Its Family

by Staff

When Erik of Norway co-owner Shani Wiggins first heard her CosmoProf rep say he wanted to introduce the salon to REDAVID Salon Products, an exclusive line that was part of the distributor’s new boutique approach, she was skeptical. Two years and delighted guests and inspired team members later, she’s a REDAVID believer and advocate. She’s happy to share the salon’s success story with peers, and grateful to the REDAVID family for their passion, partnership and ongoing, hands-on support.

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Wes Brown, vice president of marketing for Beauty Solutions, LLC.

Salon Management

Creating a Roadmap to Success

by Stacey Soble

Driving retail sales in your salon comes down to the conversation you're having with the client while she's in your chair. Beauty Solutions' Wes Brown shows you how to create a roadmap for each client, improving the chances she'll buy the recommended products.

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