When it comes to clean beauty products, experts caution to beware of 'greenwashing' and to do your own research to determine what is in your products and how they are made. Innersense Organic Beauty's Greg Starkman points you to credible resources and talks about why this is a valuable market to tap into.
Whether a salon carries perfume in its retail or their clients are attracted to the scent of the haircare or skincare lines it carries, fragrance plays an important role in the both the client experience and retail sales. Here, a research study digs a little into the most popular scents.
How you market to your clients has changed since the pandemic. Beauty 360's Allyson King shows you three strategies to capture your client's attention, energize them into action and boost your retail sales.
Whether you're creating your own private label brand or are in the process of deciding on which new lines to bring in this year, these top trends in product label design may sway some of your decisions.
When Erik of Norway co-owner Shani Wiggins first heard her CosmoProf rep say he wanted to introduce the salon to REDAVID Salon Products, an exclusive line that was part of the distributor’s new boutique approach, she was skeptical. Two years and delighted guests and inspired team members later, she’s a REDAVID believer and advocate. She’s happy to share the salon’s success story with peers, and grateful to the REDAVID family for their passion, partnership and ongoing, hands-on support.
Whether you're looking to purchase a CBD product to help you deal with the stress of 2020, or you're selecting products to retail in the salon, educate yourself so you know what to look for and how different delivery methods yield different results.
At the first Friday Forum for the Data-Driven Salon Experience, Eufora's John Cutrone shared a wealth of data regarding holiday sales. It was so popular, we asked him to write a blog on the topic. Read up and ramp up your holiday sales, putting that 13th month of sales to good use.
According to the most recent research from Kline PRO USA, gift card sales soared during the mandatory salon shutdown period, as clients offered hope and a lifeline to their favorite beauty professionals.