Kim Kimble, known for her on-set styling skills, TV personality and star-studded clientele, has partnered with American Express to help salon owners recover and rebuild from pandemic-related challenges.
Customer Service Expert John DiJulius shows companies how to create a Day-in-the-Life-of-Your-Customer video to teach their employees customer empathy, and he shares the video he created for his own John Robert's Spa.
Client Service Guru John DiJulius shares seven ways you and your salon team can create an emotional connection with your clients, and why that is more important today than ever. DiJulius follows that up by sharing the most remarkable customer service story he has ever heard and what you can learn from it.
In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.
As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.
As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.
As salons around the country begin to reopen, clients will be looking for evidence that their safety is important to you. Now, there's a way to publicly demonstrate your team members have been trained and are adhering to recommended protocols.
Anthony DeFranco of Anthony DeFranco Salon & Spa recently marked 30 years of business in the salon and spa sector in a unique way: giving back to the community that has supported him by honoring 10 inspirational women for the personal challenges they have overcome.