It's Day 7 of the 12 Days of the SALON TODAY 200, and time to celebrate the 2020 honorees in Retention and Referral. These salons know that their ability to attract new guests fuels growth, while their ability to get those guests to return again and again dictates their overall success.
Salon management software helps strengthen your relationship with clients by raising the bar on customer service at appointment time, as well as helping you stay connected between visits.
Are beauty pros really making money on Instagram? Yes, yes and YES. Get the inside scoop and learn the top ten tips on what you have to do to make the platform work for you.
Do you really understand what the client experience is like in your salon? Marketing Expert Zane Hagy suggests there's a simple way to find out by sending out mystery shoppers, and it's simpler than you might think.
There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.
You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.
It’s not just about doing great hair, makeup, nails or skin care. So much of keeping your client happy is customer service. Eric Fisher shares his ten tips on making the client feel valued and important.
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.
Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.
Are scalp treatments the new balayage? Are these luxurious and beneficial treatments the next salon service poised to explode and also go the distance? All indicators point to yes! Are you ready ride the scalp treatment wave and take advantage of the opportunity to meet the growing demand for these services?
Salon Owner, Entrepreneur and Podcaster Kati Whitledge is back with a blog that explores what a client is thinking when you are trying to sell them a new product or convince them of a style change, and how you can help shape their decision.
