Stacey Soble

Director of Brand Content Strategy, SALON TODAY

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

Stacey Soble wrote

2024 SALON TODAY 200: Salon Leadership

2024 SALON TODAY 200: Salon Leadership

by Stacey Soble

In our 8th Day of the 2024 SALON TODAY 200, we meet the honorees who excelled in Salon Leadership, including Luisa G. Garcia of Soleil Salon and Spa in Windham, New Hampshire. These owners know it's a leader's responsibility to develop a vision for the people they guide, then they have to inspire their team to follow that vision.

2024 SALON TODAY 200: Environmental Sustainability and Technology

2024 SALON TODAY 200: Environmental Sustainability and Technology

by Stacey Soble

We're on a roll! On the 7th Day of our 2024 SALON TODAY 200, we introduce you to the honorees in two categories--technology and environmental sustainability. These tech-savvy honorees leverage the latest tools to automate and streamline their processes and communications, while green-minded honorees, including April Wetzel of Sunbeam Studio in Louisville, Colorado, make strategic decisions that better the world around them.

2024 SALON TODAY 200: Employee Education

2024 SALON TODAY 200: Employee Education

by Stacey Soble

It's Day 4 of our 2024 SALON TODAY 200 Alerts, and time to meet the honorees in the category of Employee Education. These owners, including Debra Penzone of PENZONE Salons + Spas in Columbus, Ohio, know that education is a career-long process that helps new team members develop their skills and confidence and seasoned staff continually stretch creatively.

2024 SALON TODAY 200: Customer Service

2024 SALON TODAY 200: Customer Service

by Stacey Soble

In Day 3 of the 2024 SALON TODAY 200, meet the salons in the category of Customer Service. These honorees, including Eneth and Michell Eubanks, founders of MW Salon in Ovideo, Florida, know that customer service impacts the overall experience, and salons and spas that deliver it with each and every visit boost sales, as well as client loyalty.

2024 SALON TODAY 200: Client Retention and Referral

2024 SALON TODAY 200: Client Retention and Referral

by Stacey Soble

In Day 2 of the 2024 SALON TODAY 200, we celebrate the honorees in the category of Client Retention and Referral, including Rachel and Jason Gribbin, owners of Define Hair & Skin in Ellicott City, Maryland. These owners know a salon's ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.

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