Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Sometimes the most successful marketing ideas take place within your four walls or on your windows. From beverage menus to window displays and mirror talkers, we look at the 2023 STAMP honorees in the category of In-Salon Marketing.
Did you know that 84% of your salon guests care about the impact your business makes on the environment? This webinar gathers four salon leaders to talk about the importance of environmental sustainability and how it can help you position your salon as a leader and offer a means to attract new guests and talent.
Did you know a consumer will linger 20% longer in a store that is scented than an unscented one--and will leave buying more. Aroma 360's Scenting Expert Ashley Sarnicola talks about the important role scent can play in creating an experience, driving retail sales and elevating a salon's marketing efforts.
With a background as a leading beauty industry executive, Wilkin-Donachie will help the company establish a global foot print, further develop the culture of product innovation, develop connections with salon partners and consumers, and deliver digital and social ecosystems and unrivaled in-salon experiences.
New York, New Jersey and California top the list of states most obsessed by fashion, according to a study by Karen Millen that examined Google Trends search data. What's interesting is how the search terms rank in different states.