Throughout the salon shutdown, Gene Juarez Salons and Spas kept clients appraised of their reopening plans, gave them a look at the protocols in place and encouraged them to send team members love notes. Their communication campaign wins a STAMP 2020 award for COVID-19 Client Communications
To thank sponsors for raising money for the Children's National Hospital, Progressions Salon Spa Store designs a print ad featuring a rainbow that integrates all the sponsor names in the design. This winning idea captures a STAMP 2020 award.
With a video plea to the community to flatten the curve, a flurry of digital communications and promotions, a new e-commerce site and a unifying rainbow window display, Interlocks captures an honor in our 2020 STAMP for COVID-19 Client Communications.
Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.
With the slogan "The New Normal in Caring For You," a well-rounded marketing campaign helps clients prepare for the new services at Karen Allen Salon + Spa. Including a informational video, this campaign captures a STAMP 2020 honor from SALON TODAY.
Each year, SALON TODAY's Annual Marketing Program, names the best salon and spa marketing ideas, and this year a new category recognizes COVID-19 Client Communications. See who won!
Got a great marketing idea that helped you capture sales last year? Or a fabulous communication piece that helped you keep in contact with clients during a global pandemic? Peruse the 2020 competition categories for STAMP (SALON TODAY's Annual Marketing Program) and submit your winning ideas by June 30!
To attract more male clientele through its doors, Posh Salon of Williamsburg creates a male-focused rewards program which brings in 224 men in the first half of 2019.
Tyler Mason Salon Spa brings some joy to local women impacted by breast cancer with a special event they partner on with the NFL Colts organization. Check out this STAMP-winning idea.
When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.
Instead of releasing an entire seasonal collection, Gene Juarez roles out one new trend at a time, strategically sharing behind-the-scenes images, fun videos and plenty of information on how each trend was created through multiple communication vehicles.
When Twiggs Salon brought in Color Wow, Owner Shauna Raisch invites in guest artists, the team prepares six models and they plan a special event for local social media influencers.
Salon Rootz does grant its clients free Wifi, but It cleverly makes them logon through a Wireless Access Point which has them sign into the salon on Facebook. When they sign on, many leave a nice marketing plug about the salon that the client's social media friends see.
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