STAMP - Salon Today

Read the latest issue of Salon Today Past Issues Subscribe

Awards & Contests

STAMP 2020: Gene Juarez's COVID-19 Client Communications

Throughout the salon shutdown, Gene Juarez Salons and Spas kept clients appraised of their reopening plans, gave them a look at the protocols in place and encouraged them to send team members love notes. Their communication campaign wins a STAMP 2020 award for COVID-19 Client Communications

Awards & Contests

STAMP 2020: Progressions' Print Ad

by Stacey Soble

To thank sponsors for raising money for the Children's National Hospital, Progressions Salon Spa Store designs a print ad featuring a rainbow that integrates all the sponsor names in the design. This winning idea captures a STAMP 2020 award.

Awards & Contests

STAMP 2020: Interlocks' COVID-19 Client Communications

by Stacey Soble

With a video plea to the community to flatten the curve, a flurry of digital communications and promotions, a new e-commerce site and a unifying rainbow window display, Interlocks captures an honor in our 2020 STAMP for COVID-19 Client Communications.

Awards & Contests

STAMP 2020: PENZONE Salons + Spa's COVID-19 Client Communications

by Stacey Soble

Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.

Awards & Contests

STAMP 2020: Karen Allen's COVID-19 Client Communications

by Stacey Soble

With the slogan "The New Normal in Caring For You," a well-rounded marketing campaign helps clients prepare for the new services at Karen Allen Salon + Spa. Including a informational video, this campaign captures a STAMP 2020 honor from SALON TODAY.

Awards & Contests

Announcing the 2020 STAMP Honorees

by Stacey Soble

Each year, SALON TODAY's Annual Marketing Program, names the best salon and spa marketing ideas, and this year a new category recognizes COVID-19 Client Communications. See who won!

Awards & Contests

The 2020 Competition Categories for STAMP

by Stacey Soble

Got a great marketing idea that helped you capture sales last year? Or a fabulous communication piece that helped you keep in contact with clients during a global pandemic? Peruse the 2020 competition categories for STAMP (SALON TODAY's Annual Marketing Program) and submit your winning ideas by June 30!

Awards & Contests

2020 STAMP Application Includes Two COVID-19 Categories

by Staff

STAMP, also known as SALON TODAY's Annual Marketing Program, includes two COVID-19 related categories this year. Check out the entire application.

Awards & Contests

STAMP 2019: Posh Salon's Loyalty Program for Male Clients

by Stacey Soble

To attract more male clientele through its doors, Posh Salon of Williamsburg creates a male-focused rewards program which brings in 224 men in the first half of 2019.

Awards & Contests

STAMP 2019: Tyler Mason Teams Up with NFL Team on Breast Cancer Awareness Campaign

by Stacey Soble

Tyler Mason Salon Spa brings some joy to local women impacted by breast cancer with a special event they partner on with the NFL Colts organization. Check out this STAMP-winning idea.

Awards & Contests

STAMP 2019: EvelineCharles Launches Lash Extensions with a Marketing Punch

by Stacey Soble

When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.

Instead of releasing a seasonal collection of trends, Gene Juarez chose to strategically roll...

Awards & Contests

STAMP 2019: Gene Juarez Strategically Rolls Out its Seasonal Collection

by Stacey Soble

Instead of releasing an entire seasonal collection, Gene Juarez roles out one new trend at a time, strategically sharing behind-the-scenes images, fun videos and plenty of information on how each trend was created through multiple communication vehicles.

Awards & Contests

STAMP 2019: Twiggs Salon Plans Influencer Event to Launch New Retail Line

by Stacey Soble

When Twiggs Salon brought in Color Wow, Owner Shauna Raisch invites in guest artists, the team prepares six models and they plan a special event for local social media influencers.

A Whip Salon guest takes the #GetWhipped challenge, and posts a picture of their new look with...

Awards & Contests

STAMP 2019: Whip Salon's Social Media Campaign Drums up New Clients

by Stacey Soble

The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.

An example of a Facebook post that goes out when a client checks into Salon Rootz' Wireless...

Awards & Contests

STAMP 2019: Salon Rootz' Wireless Access Point Encourages Guests to Recommend the Salon to Friends

by Stacey Soble

Salon Rootz does grant its clients free Wifi, but It cleverly makes them logon through a Wireless Access Point which has them sign into the salon on Facebook. When they sign on, many leave a nice marketing plug about the salon that the client's social media friends see.

Cover Feature

The Article Everyone's Sharing!

Modern Spa & Wellness

Cover Feature

Business Resources

Industry Updates and Directories

Education Center

Upcoming and On-Demand Webinars

Modern Spa and Wellness

Categories

Tags

Categories

Tags