According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer.
Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program. Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program.
STAMP—or SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing.
The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances.
Here is one of the honorees for guerilla-style marketing campaigns:
Owner: Amy Pal
Whip Salon likes to use fun hashtags to increase engagement on social media, and recently rolled out a #GETWHIPPED campaign which encourages clients to take a free postcard and do a shout out on social media, tagging the salon.
The client with the most likes won a free BFF Blowout—a blowout service for themselves and a friend.
“It was a fantastic, inexpensive way to create conversation, gain organic followers and generate free advertising,” Owner Amy Pal says.