According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer.
Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program. Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program.
STAMP—or SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing.
The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances.
Here is the honoree for Co-Branded Campaign:
Ready to Wow
Owner: Shauna Raisch
When the salon took on the Color Wow line, Owner Shauna Raisch knew she wanted to launch it with an event that would build the salon’s local and online profile while attracting guests. The salon worked with the brand to arrange guest appearances with Color Wow’s Giles Robinson, the global director of training and education, and Artistic Director Joseph Maine, who also is a celebrity stylist.
The salon organized an event where stylists did the hair of six models. The salon invited beauty bloggers and influencers, and they promoted it through custom blogs, social posts, email marketing and bounceback cards.
“We had about 60 people attend the event, then post about it and we were able to get some amazing pictures to use in our own social media,” Raisch says. “We want to be known as the go-to salon for celebrity looks and this event helped raise our profile and elevate our brand.”