Ginger Bay Salon and Spa in St. Louis find the perfect influencer partners to broaden their social media reach and drive in new clients for Mother's Day.
With its whimsical imagery, clever vernacular and an ability to find a stylist that matches your personality, Urban Betty's website brings in 700 new clients a month.
As it embraced med spa , Interlocks Salon decided to step up its website adding many video descriptions to help visitors understand the salon's new menu offerings.
On September 23rd at 11:00 AM PT/2:00 PM ET, industry expert Zoé Bélisle-Springer will discuss how your salon can achieve a sustainable competitive advantage.
When Whip Salon added medi-spa services to its service menu, Owner Amy Pal designed a direct-mail piece that introduced the new offerings to the community. The campaign brought in new guests and boosted service sales.
Kim Kardashian, Chrissy Tiegen and Sarah Jessica Parker were the inspiration behind some makeovers Twiggs Salon created to showcase their expertise on a popular local morning program.
Bryan Nunes, owner of Blo in Raleigh, North Carolina, is comfortable riding the edge of controversy. When he wanted to create an ad that would stand out among other salon ads in a local magazine's "Best Of" issue, he played with his brand and got both clients and future prospects talking.
Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.
Getting a 1-Star review can be painful, but Lauren Bakos shows you how to manage your response carefully, and you may even turn that lemon into some traffic-driving business.
An early morning wake-up call, multiple wardrobe challenges and months of planning go into one of our owner-focused covers. Find out how it all comes together.
Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.
With the confusing sea of hair products available today, putting your own brand on the bottle or tube can be a smart business move. Private label comes with its own set of challenges, of course, but a company called Naturich Labs Inc. believes it has solutions!
Be Inspired Salon's Kati Whitledge shares ideas on how leaders can be influencers, starting with visualizing where they are now and where they want to be in five years.