According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer. Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program.
Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program. STAMP—or SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing.
The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances.
Here is one of the honorees for best influencer programs:
The Babbling Blondes
Ginger Bay Salon and Spa
St. Louis, MO
Owner: Laura Ortmann
As Ginger Bay approached its 28th Mother’s Day season, the salon wanted to try a fresh and exciting new strategy that targeted a broader local reach, strengthend social media followings and developed relationships with influencers.
After identifying a number of local micro influencers, the salon partnered with the cool mom duo, The Babbling Blondes, on a social media giveaway that would treat one lucky mom and her bestie each with a $250 gift card and a beauty swag bag. To enter, clients had to like the giveaway post, follow @gbsalonspa and @thebabblingblondes, and tag their own BFF in the comments letting the salon know what services they couldn’t wait to try.
“By partnering with The Babbling Blondes, we were able to engage an eager, niche audience quickly, which led to acquiring future guests,” Taylor Fackelman says. “During the campaign, total Instagram followers increased 30% and total impressions increased by 929%.”