According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer. Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program.
Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program. STAMP—or SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing.
The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances.
Here is one of the honorees for best website:
Owner: Chelle Neff
Urban Betty’s vibrant website offers multiple areas for potential clients to explore. In addition to accessing the salon’s menu and booking an online appointment, site visitors can take the Meet Your Stylist quiz to find their perfect stylist match; meet the team members and connect to their Instagram pages; book a party of friends for one of the Urban Betty Bootcamps; shop for Urban Betty apparel and merchandise; and learn how to become a Betty (employee).
“When our website was first created using the website platform Spacecraft, we were seeing an average of 4,000 users per month and now we are seeing 10,300 users a month, and 91% are new users,” says Owner Chelle Neff. “As a result the salon averages 700 new clients a month.”