According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer. Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program.
Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program. STAMP—or SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing.
The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances.
Here is one of the honorees for best website:
Owner: Ginny Eramo
INTERLOCKS’s website is fully designed and maintained by the salon’s marketing manager Amy Pirro. By using an internal marketing team, the salon can react quickly to newly implemented services, expanded departments and add campaign ideas. This year the salon added several new main webpages to its site, detailing semi-permanent makeup, microblading, 3D areola micropigmentation, scar camouflage and team profiles. The uniform service pages offer concise information, including service descriptions, pricing, FAQs, and supporting video and photos. The team page, which includes separate portfolios of work for each team member, heightens the site’s interactivity.