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Awards & Contests

STAMP 2019: Interlocks' Website Takes Video to the Next Level

by Stacey Soble | September 13, 2019
The best way to experience Interlocks' new website, is to visit it yourself. Go to interlockssalon.com.
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The best way to experience Interlocks' new website, is to visit it yourself. Go to interlockssalon.com.

According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer. Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program.

Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program. STAMP—or SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing. 

The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances. 

Here is one of the honorees for best website:

interlockssalon.com
INTERLOCKS Salon
Newburyport, MA
Owner: Ginny Eramo

INTERLOCKS’s website is fully designed and maintained by the salon’s marketing manager Amy Pirro. By using an internal marketing team, the salon can react quickly to newly implemented services, expanded departments and add campaign ideas. This year the salon added several new main webpages to its site, detailing semi-permanent makeup, microblading, 3D areola micropigmentation, scar camouflage and team profiles. The uniform service pages offer concise information, including service descriptions, pricing, FAQs, and supporting video and photos. The team page, which includes separate portfolios of work for each team member, heightens the site’s interactivity.
 

STAMP 2019: Blo's Print Ad Raises Eyebrows

Awards & Contests

STAMP 2019: Blo's Print Ad Raises Eyebrows

by Stacey Soble

Bryan Nunes, owner of Blo in Raleigh, North Carolina, is comfortable riding the edge of controversy. When he wanted to create an ad that would stand out among other salon ads in a local magazine's "Best Of" issue, he played with his brand and got both clients and future prospects talking.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

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