STAMP 2019: Blo's Print Ad Raises Eyebrows

According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer. Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program. Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program. STAMP—or SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing. 

The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances. 

Here is the 2019 honoree for best Print Advertisement: 

Read Between the Lines
Blo
Raleigh, NC
Owner: Bryan Nunes

When it comes to marketing, Owner Bryan Nunes comfortably rides the edge of controversy. This jaw-dropping ad ran once on the back cover of the special “Best of the Triangle” issue of the local magazine Indy Week. 

“Indy is a free publication, and it’s very liberal,” says Nunes. “This particular issue is by far their most popular, and it’s littered with competing ads from other salons. The combination of the publication’s tone and our brand allowed us to create an ad with stopping power.”

The response to the ad was overwhelming. “We had more comments on this ad than anything we’ve ever run,” Nunes says. “Publicists often say it doesn’t matter what people are saying about you, only that they are talking about you.”