Close

Awards & Contests

STAMP 2019: Twiggs Gives Clients Celebrity Looks on a Local Television Appearance

by Stacey Soble | September 5, 2019
<p>The Twiggs team and their models appear on a popular local morning program.&nbsp;</p>

The Twiggs team and their models appear on a popular local morning program. 

<p>The model before being transformed into Sarah Jessica Parker.&nbsp;</p>

The model before being transformed into Sarah Jessica Parker. 

<p>The Sarah Jessica Parker transformation.&nbsp;</p>

The Sarah Jessica Parker transformation. 

<p>The model before being transformed into Kim Kardashian.&nbsp;</p>

The model before being transformed into Kim Kardashian. 

<p>The Kim Kardashian makeover.&nbsp;</p>

The Kim Kardashian makeover. 

1/5
 
View all
<p>The Twiggs team and their models appear on a popular local morning program.&nbsp;</p>
1/5
 
Slider

The Twiggs team and their models appear on a popular local morning program. 

<p>The model before being transformed into Sarah Jessica Parker.&nbsp;</p>
2/5
 
Slider

The model before being transformed into Sarah Jessica Parker. 

<p>The Sarah Jessica Parker transformation.&nbsp;</p>
3/5
 
Slider

The Sarah Jessica Parker transformation. 

<p>The model before being transformed into Kim Kardashian.&nbsp;</p>
4/5
 
Slider

The model before being transformed into Kim Kardashian. 

<p>The Kim Kardashian makeover.&nbsp;</p>
5/5
 
Slider

The Kim Kardashian makeover. 

According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer. Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program. Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program. STAMP—or SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing. 

The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances. 

Here is the honoree for best Television Appearance:

Celebrity Makeovers
Twiggs Salon
Wayzata, MN
Owner: Shauna Raisch

As one of Wayzata’s high-end boutique salons, Twiggs is constantly looking to raise awareness of its offerings and capabilities. Owner Shauna Raisch recently called on Imaginal Marketing to help promote the salon’s extensions services in a way that was fun and attention-grabbing. 

Together, they booked an appearance on a popular local morning show and the team did celebrity makeovers on models, transforming them into Kim Kardashian, Chrissy Tiegen and Sarah Jessica Parker. Before-and-after shots showcased the possibilities the team could create using Hairdreams extensions. 

“Our goal was to raise the profile of our celebrity-level work, to build our reputation and show off the talents of our team,” Raisch said. “We used a new guest code on corresponding social media, blogs and our social bios, and we saw a huge increase in new guests. We normally have 60 a month, and in the month following the appearance, we saw 105 and the next month welcomed 84.”

CLICK HERE to see Twigg's appearance on The Jason Show.
 

STAMP 2019: Blo's Print Ad Raises Eyebrows

Awards & Contests

STAMP 2019: Blo's Print Ad Raises Eyebrows

by Stacey Soble

Bryan Nunes, owner of Blo in Raleigh, North Carolina, is comfortable riding the edge of controversy. When he wanted to create an ad that would stand out among other salon ads in a local magazine's "Best Of" issue, he played with his brand and got both clients and future prospects talking.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

Load More