Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
A client living with trichotillomania will likely hide it from you, and might skip coming to the salon altogether. Once you understand the problem, you will become an asset and resource to your client.
With cosmetology schools and the students they graduate on the decline and competition for talent ramping up, salon owners are finding it increasingly more challenging to recruit and retain talent. That perfect storm is encouraging many salons to get creative when it comes to connecting with emerging talent while solidifying the cultures that keep new hires on staff long term.