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Color-Loving, Sensual, Luxurious And Effortlessly French: Christophe Robin Hair Care Is Better Than Ever

Christophe Robin products are getting a reboot. The color-loving, luxurious, eco-conscious brand will soon have a new look and fans of the luxury brand can’t wait.

The 5 Questions of Salon Branding

by Staff

Eufora Business Trainer and Salon Owner Jill Higginbotham shares insights into the 'mark' of a strong salon brand.

Great Clips Brings Back Its "Lengendary Lineup" to Celebrate NHL Hockey Hair

by Staff

In a marketing campaign with the National Hockey League, Great Clips invites clients to create a lineup of the best hockey hairstyles.

What Is Clubhouse? How Salon Pros & Businesses Can Build a Following

by Gina Escandon

This audio-chat app has the world talking, and there are some unique benefits for the salon industry.

5 Money-Making Express Services Every Stylist Should Offer

by Sam Villa

If there’s anything we’ve learned this past year, it’s that in order to survive and thrive we must adapt the way we do business at the chair.

Strengthening Client Relationships through Educational Marketing

by Lucas Renfroe

Educational marketing informs clients as well as entertains them, and over time it builds trust so you are seen as your community's beauty experts. See how this form of marketing is also good customer service.

5 Content Ideas to Capture Audience Attention on Social

by Monica Hickey

As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.

3 Strategies to Avoid Customer Loss

by Deb Hunt

Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.

10 Online Branding Strategies to Grow Your IRL Business

by Bonnie Bonadeo

Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.

Authentic Messaging Wins With Clients – Both Current & Potential

by Jayne Morehouse

As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.

Loving Your Brand

by Staff

Is it time to retire your brand or rekindle it? The experts at IM Marketing walk you through a brand refresh as well as the rebranding process, and help you know which one is right for your business.

Amanda Cioletti, content director, License Global.

A New Report Helps Companies Lead Their Brands Into the Future

by Stacey Soble

The first-ever issue of Brand XT dives into the insights and stats into how COVID-19 has affected the Corona beer brand, the relevance of influencers over time, and the brands that are leveraged their position to do good.

3 Promotions You Should Be Running Right Now

by Samantha Georgson

Still biting your nails waiting to hear when your salon can reopen? Or you are open but worried how the safety limitations will impact your bottom line? Either way, Inspired Enterprises' Samantha Georgson has three great promotional ideas designed to generate some revenue.

3 Ideas for Connecting with Your Clients Virtually

by Samantha Georgson

Whether you're salon remains closed or you are open to limited capacity, clients are still seeking social connection and they love getting it from their favorite professionals at their salons. Blogger Samantha Georgson offers three ideas for connecting with your clients through Facebook groups.

This Stylist is Creating Her Own Social Media Content Challenges While at Home

by Jamie Newman

KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.

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