To attract more male clientele through its doors, Posh Salon of Williamsburg creates a male-focused rewards program which brings in 224 men in the first half of 2019.
Tyler Mason Salon Spa brings some joy to local women impacted by breast cancer with a special event they partner on with the NFL Colts organization. Check out this STAMP-winning idea.
When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.
Instead of releasing an entire seasonal collection, Gene Juarez roles out one new trend at a time, strategically sharing behind-the-scenes images, fun videos and plenty of information on how each trend was created through multiple communication vehicles.
When Twiggs Salon brought in Color Wow, Owner Shauna Raisch invites in guest artists, the team prepares six models and they plan a special event for local social media influencers.
The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.
Salon Rootz does grant its clients free Wifi, but It cleverly makes them logon through a Wireless Access Point which has them sign into the salon on Facebook. When they sign on, many leave a nice marketing plug about the salon that the client's social media friends see.
Be Inspired Salon leverages social media to introduce its clients to a new All-Inclusive Color Program, which introduces an overall set price for complicated color services.
Do you have new talent who are trying to build clientele? Borrow this idea from Tyler Mason Salon Spa and identify a deserving group in your community and design a promotion.
To further expand on the concept of getting guests to share their real-life style pics on Instagram, RedBloom Salon invited a few of them to a photo shoot and wrote blogs that shared their stories.
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