According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer. Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program.
Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program. STAMP—or SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing.
The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances.
Here is one of the honorees for social media campaign:
Owners: Troy Winget and Jodi Ohama
RedBloom invites guests to use #RedBloomInRealLife to show their hair in real life settings, but this year the salon wanted to take this idea further and develop feature stories highlighting some of their special guests.
To start the Instagram campaign, the salon selected seven of its guests and invited them in for a hair, makeup, styling and a photo sessions. During the process, they were invited to complete a Q&A, which allowed the salon to craft their stories.
“The shoot cost $600 and the time of our artists, and the resulting photos and stories were featured once a week on our social media feeds and on our blog,” says Jodi Ohama, co-owner. “Our reach was 8,524 on Instagram with more than 600 engagements and 4,570 on Facebook with 661 engagements.”