According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer. Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program. Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program.
STAMP—or SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing.
The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances.
Here is one of the honorees for creative social media posts:
Teacher Appreciation Post
Tyler Mason Salon Spa
Owner: Tammie Baker
Tyler Mason is always looking for creative ways to build the clientele of its new talent when they are in the final phase of their apprenticeship before officially going on the floor. A previous post that offered free services to government workers during the shutdown helped in the past, so Owner Tammie Baker brainstormed on other groups they could reach.
“For this post, we chose a group of individuals who have been loyal guests of the salon but don’t always get the attention they deserve—we offered free hair service to teachers for the entire month of March,” Baker says.
“Our one social media post did so well, we didn’t have to advertise in any other manner and we extended the offer through April. The post reached 12,760 people, had 1,877 engagements, received 55 comments and was shared 94 times.”
In addition, the new talent stylist filled her book, rebooked many guests converting them to regular guests and she was able to make commission on her first paycheck because she had built a clientele before she went on the floor.