Phorest's Chris Brennan explores how hiring a salon marketing director can help you get your brand out to the world, while showing you how you can delegate these responsibilities smoothly.
Be Inspired Salon leverages social media to introduce its clients to a new All-Inclusive Color Program, which introduces an overall set price for complicated color services.
All beauty professionals need to cultivate a strong personal brand if they want to stand out--especially online. Find out why your face is the most important business asset you have and how to cultivate your own unique brand.
Do you have new talent who are trying to build clientele? Borrow this idea from Tyler Mason Salon Spa and identify a deserving group in your community and design a promotion.
To further expand on the concept of getting guests to share their real-life style pics on Instagram, RedBloom Salon invited a few of them to a photo shoot and wrote blogs that shared their stories.
Jiva Salonspa's Mominate Your Mom encourages guests to share the stories of their amazing moms, thereby creating meaningful interactions for optimal Facebook shares.
Vanessa Minter wanted a way to communicate the accolades her salon had collected without bragging, so she worked with Imaginal Marketing to create a blog that focused on inclusive spirit and celebration.
Ginger Bay Salon and Spa in St. Louis find the perfect influencer partners to broaden their social media reach and drive in new clients for Mother's Day.
With two new locations opened in 2018, Debra and Charles Penzone design an Influencer Program that introduces a younger crop of clients to the salon's history and brand.
With its whimsical imagery, clever vernacular and an ability to find a stylist that matches your personality, Urban Betty's website brings in 700 new clients a month.
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