According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer. Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program.
Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program. STAMP—or
SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing.
The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances.
Here is the honoree for best blog:
When We Win, You Win
Bangz Park Avenue Salon
Winter Park, FL
Owner: Vanessa Minter
2018 was a big year for Bangz Park Avenue Salon—it was voted the region’s #1 Reader’s Choice Salon, it participated in a number of community outreach programs in support of cancer patients, it picked up a STAMP award, and Owner Vanessa Minter was named Woman of the Year by Orlando Style magazine.
Although Minter wanted to create a blog celebrating these successes, she didn’t want it to come off like bragging. She hired Imaginal Marketing, and she and a copywriter came up with the blog theme of extreme gratitude, sharing the successes of the team with its guests. “We had a $600 budget for the blog and promoted it on social media,” Minter says. “As a result the blog was viewed more than 150 times, reached more than 89 users and had 152 engagements on social media.”