According to businessdictionary.com, marketing is the management process through which goods and services move from concept to the customer. Several years ago, Salon Marketing was one of the most popular categories in our SALON TODAY 200 salon business recognition program.
Most applicants were eager though to show was the marketing materials they created as much as they wanted to talk about the success of their programs, so we launched a spinoff recognition program. STAMP—or SALON TODAY’s Annual Marketing Program—showcases the best in salon marketing from several diverse categories, including traditional marketing, digital marketing, marketing campaigns, branding and in-salon marketing.
The 2019 STAMP celebrated 33 honorees in 24 different categories, including a few new categories: Influencer Programs, Gift Box Programs and Television Appearances.
Here is one of the honorees for social media campaign:
Mominate Your Mom
Cedar Falls, IA
Owner: Bill Bradford
Jiva Salonspa’s Mominate Your Mom campaign leverages Facebook to shine the light on exceptional moms, while providing the candidates a chance to win a relaxing beauty experience. The salon accepted ‘mominations’ throughout the last week of April via a Google form, then the Jiva team selected three finalists. Posts sharing the stories of the finalists were developed and nominators were contacted, alerting them to rally behind their mominee on Facebook.
Knowing that Facebook’s algorithm was putting a priority on ‘meaningful interactions,’ Owner Bill Bradford knew the salon needed to do more than ask for a like or a share: “We encouraged meaningful interactions by posting “Do you know one of these wonderful women? Show your support by leaving warm wishes in the comments of their photo and share their post with your family and friends on Facebook,’” he says. “We were floored at the number of people who participated. We were able to increase our reach over last year’s campaign organically, despite Facebook’s strictest algorithms.”