Whether a salon carries perfume in its retail or their clients are attracted to the scent of the haircare or skincare lines it carries, fragrance plays an important role in the both the client experience and retail sales. Here, a research study digs a little into the most popular scents.
How you market to your clients has changed since the pandemic. Beauty 360's Allyson King shows you three strategies to capture your client's attention, energize them into action and boost your retail sales.
Whether you're creating your own private label brand or are in the process of deciding on which new lines to bring in this year, these top trends in product label design may sway some of your decisions.
When Erik of Norway co-owner Shani Wiggins first heard her CosmoProf rep say he wanted to introduce the salon to REDAVID Salon Products, an exclusive line that was part of the distributor’s new boutique approach, she was skeptical. Two years and delighted guests and inspired team members later, she’s a REDAVID believer and advocate. She’s happy to share the salon’s success story with peers, and grateful to the REDAVID family for their passion, partnership and ongoing, hands-on support.
Whether you're looking to purchase a CBD product to help you deal with the stress of 2020, or you're selecting products to retail in the salon, educate yourself so you know what to look for and how different delivery methods yield different results.
At the first Friday Forum for the Data-Driven Salon Experience, Eufora's John Cutrone shared a wealth of data regarding holiday sales. It was so popular, we asked him to write a blog on the topic. Read up and ramp up your holiday sales, putting that 13th month of sales to good use.
According to the most recent research from Kline PRO USA, gift card sales soared during the mandatory salon shutdown period, as clients offered hope and a lifeline to their favorite beauty professionals.
Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program
Service revenue has been deeply impacted by the reduced number of consumers, the need for social distancing and concerns for public safety. Now is your time to pivot and lean into retail to get much-needed income. Find out how.
Service revenue has been deeply impacted by COVID-19, with a reduced number of consumers, the need for social distancing, and concerns over public safety. Now is the time to pivot and lean into retail to get much-needed income, but how?
When she opened her salon five months ago, Michele Pritchard knew she wasn't going to stock her shelves with retail. Instead, she wanted to utilize affiliate codes so guests could shop for their own product directly from beauty brands--and she could make commission.
Driving retail sales in your salon comes down to the conversation you're having with the client while she's in your chair. Beauty Solutions' Wes Brown shows you how to create a roadmap for each client, improving the chances she'll buy the recommended products.