Driving retail sales in your salon comes down to the conversation you're having with the client while she's in your chair. Beauty Solutions' Wes Brown shows you how to create a roadmap for each client, improving the chances she'll buy the recommended products.
Reportedly the most followed barber on social media, @arod23pr has found his niche by combining art with entertainment. Here he shares his tips on building a successful career - great tips for everyone in any beauty community.
Moroccanoil held a competition to tap into the creative minds of the next generation of students at the Parsons School of Design, tasking them to help make some changes in their packaging with the environment as the main concern. The winners and their designs, all with sustainability front and center, were announced this past month.
The past decade has been a wild ride for professional beauty brands as big box stores, e-commerce, and drug and grocery stores have joined the mix. But now, SalonInteractive is re-routing professional products back to salons and beauty professionals.
On the 6th day of the SALON TODAY 200, we reveal the 2020 honorees in the category of Retail and Merchandising. These salons know it takes the pull of the entire team to close the sale, but when they do it drives growth and profitability.