STAMP - Salon Today

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Will this client post a five-star review for her balayage service? The answer matters for many...

In partnership with Phorest Salon Software
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Are You Raking In 5-Star Reviews? If Not, Here’s How.

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

Tips for Targeting Male Clients this Father's Day

by Jeff Dickerson, CEO of DaySmart Software

Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.

20 Proven Salon Marketing Ideas

by Jim Bower

SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.

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Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit

by Anne Moratto

The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.

4 Last-Minute Ideas to Promote Mother's Day Deals

by Jeff Dickerson, CEO of DaySmart Software

As children young and old prepare to celebrate their mothers this May, Salon Iris' Jeff Dickerson offers four ideas to promote Mother's Day sales.

Smart Marketing Tips for Salons

by Jane Massey

Money Mailer's Jane Massey shows salons how to increase client traffic and retention through direct mail strategies.

STAMP 2018: Offering a VIP Program to Reward Your Clients

by Stacey Soble

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

STAMP 2018: Paris Parker's Employee Recruitment Material

by Stacey Soble

In an effort to recruit passionate and authentic artists to join its team, Paris Parker worked with Imaginal Marketing to create a fast-paced video that captured the energy of Paris Parker and the passion of its stylists while creating a sense of welcoming.

STAMP 2018: Creating a Salon Mantra or Mission Statement

by Staff

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

STAMP 2018: Re-Branding Through Marketing Illustrations

by Stacey Soble

Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.

STAMP 2018: Capture More Bridal Business by Creating a "Bridal to Go" Program

by Stacey Soble

Zano launched Bridal to Go. One staffer handles all bridal bookings, coordinating staff and upselling services before and after the wedding day.

STAMP 2018: Creating a Donation Program for the Homeless

by Stacey Soble

Throughout the month of March, Virtue Salon put out social media content to get their clients to bring in donations of shampoos, conditioners, female hygiene products, shaving supplies and soap. They collected more than 3,600 products.

STAMP 2018: Merging Salons? Try This Eye-Catching Marketing Announcement

by Stacey Soble

When the lease ended on one of Atelier’s three locations, the owners decided to merge their team members into the other two locations. The salon hired Imaginal Marketing to design the eye-catching announcements in the form of a poster, a banner and an email announcement.

STAMP 2018: Salon Spa W's Going Global Campaign - Promoting Travel Products

by Stacey Soble

Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring fashion and travel products. During the celebration, the salon ran a promotion on travel products, allowing clients to pick six and receive a free travel pouch which resulted in $2,600 in sales.

STAMP 2018: The SpaCanna Escape

by Stacey Soble

Apothecanna’s philosophy, aromas and textures perfectly resonated with the Habitude guest, so Inez Gray determined 4/20 was the perfect date to co-brand with the cannabis-derived line on a Mother’s Day campaign, because “What do Moms need more than weed cream?” The spa sold more than $45,000 worth of gift cards, attributing its success to the controversial and exciting campaign.

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