Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.
Here is the winner of the best Employee Recruitment Materials in SALON TODAY's STAMP competition.
Owner: Neill Corporation
In an effort to recruit passionate and authentic artists to join its team, Paris Parker worked with Imaginal Marketing to create a fast-paced video that captured the energy of Paris Parker and the passion of its stylists while creating a sense of welcoming.
“The video feels fresh, with shots of the salons, unique angles, electronic beats and shots of the stylists working, answering questions and interacting with guests in the studio,” Garrison Neill says. “It also highlights the benefits of working at Paris Parker, including continuing education with Aveda’s global artistic team, the ability to travel and attend industry events, and the opportunity to earn a competitive salary and enjoy a good work-life balance.”
This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)
More about STAMP:
SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.