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Awards & Contests

STAMP 2018: Salon Spa W's Going Global Campaign - Promoting Travel Products

by Stacey Soble | September 19, 2018
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Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.

Here is the winner of the best Overall Coordinated Campaign in SALON TODAY's STAMP competition.

Salon Spa W
Des Moines, Iowa
Owner: China Wong

For the past eight years, Salon Spa W has been named to the SALON TODAY 200. This year, the announcement coincided with London Fashion Week, where three Salon Spa W team members were backstage styling hair and makeup. The salon decided to combine the two into a six-week celebration that thanked clients for helping them reach the milestone.

“The Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring fashion, travel products and what sets us apart as a ST200 salon,” Wong says.
During the celebration, the salon ran a promotion on travel products, allowing clients to pick six and receive a free travel pouch which resulted in $2,600 in sales. The salon’s creative curator designed T-shirts and a custom bandana printed with the “W” logo and a tiny crown for a British flair; the team wore the apparel throughout the campaign. The salon produced mirror talkers, posters, featured the story in the email newsletter and held a high-tea party on three consecutive Fridays.

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

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2019 Salons of the Year: Totalee on the Alley

Awards & Contests

2019 Salons of the Year: Totalee on the Alley

by Stacey Soble

Step into the 1920s with this speakeasy-inspired salon. As clients arrive at Totalee on the Alley, a valet greets them and directs them to a semi-hidden steel door. What's on the other side, a luxurious and exclusive vibe, has earned Totalee a Salons of Distinction honor in the 2019 Salons of the Year.

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2019 Salons of the Year: Salon Ludic

Awards & Contests

2019 Salons of the Year: Salon Ludic

by Stacey Soble

The gray-marbled, high-shine concrete flooring that are balanced with the masculine touch of black took boxes give Salon Ludic an eclectic feel. A high-top table where clients can relax and recharge their phones serves as a centerpiece in the salon, which has earned a Salons of Distinction honor in the 2019 Salons of the Year.

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