Zane Hagy

Do you really understand what the client experience is like in your salon? Marketing Expert Zane Hagy suggests there's a simple way to find out by sending out mystery shoppers, and it's simpler than you might think.

Salon Management

Herd Those Cats (Or, Collect Those Social Media Logins)

by Zane Hagy

Sometimes the best advice is something you already know. Marketing expert Zane Hagy drops in a valuable reminder of the importance of saving and storing your social media passwords.

Marketing & Advertising

Don't Market to Yourself

by Zane Hagy

It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different from yourself. Marketing guru Zane Hagy helps you keep your target market in mind.

Marketing & Advertising

Instagrammable Moments in 5 Easy Steps

by Zane Hagy

Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.

Salon Management

11 Points to Consider when Raising Your Prices

by Zane Hagy

I’m constantly approached by salons and booth rental stylists who tell me they need to raise their prices, but they’re simply afraid to. As a stylist or salon owner, why on Earth are you afraid to raise your prices? You are buying ...

Salon Management

Communicating in Times of Crisis

by Zane Hagy

Crises happen. We try not to run with scissors, we dot the i’s, we cross the t’s, we are careful about what’s in the background when we take our selfies — but when we’re least expecting it, crises can happen.When a ...

Salon Management

Every Client is the Most Important Client You'll Ever Have

by Zane Hagy

We’re all human, so there are certainly clients and projects that we get more excited about than others. Times that we wake up motivated and want to redouble our efforts to be the best we can be. There are also times that we would rather ...

Salon Management

5 Reasons to Update that MySpace Page!

by Zane Hagy

What? Did I just show myself as outdated by referencing MySpace in a current article? Well, it’s still out there, along with dozens of other social media outlets and online tools you’ve used in the past. Do a quick online search ...

Salon Management

Marketing Basics: Follow Your Plan, Avoid Shiny Objects

by Zane Hagy

If you don’t have a marketing plan, create one - then come back and read this post. It can be asimple plan (a few simple goals and a few simple action items to reach each goal).Now, think about your marketing plan every time an opportunity ...

Salon Management

Media Relations: The Lost Art of the Press Release

by Zane Hagy

One of the most often overlooked promotional opportunities is the press release. They can be mildly intimidating to those who haven’t written them in the past, or for those who don’t have anexisting relationship with someone in the ...

Zane Hagy wrote