Salon Management

Communicating in Times of Crisis

by Zane Hagy | February 18, 2016

Crises happen. We try not to run with scissors, we dot the i’s, we cross the t’s, we are careful about what’s in the background when we take our selfies — but when we’re least expecting it, crises can happen.

When a crisis does occur that impacts your business, the biggest mistake you can make is to NOT be ready to communicate with your stakeholders. Don’t stick your head in the sand and wait for the storms to pass. 

To make crisis communications easier, simply spend a few moments planning ahead. Regardless of the size of your business, ask yourself these simple questions:

  1. What are some of the things that could go wrong? Make a list of some of the things that could go wrong (this is not meant to be an all-inclusive list, just something to get your brain to wrap itself around the incredible list of potential problems waiting around the corner).
  2. Who’s in charge and who are the spokespeople? When things hit the fan, who is going to be making the decisions, and who is going to be in charge of speaking to the media and public if necessary? 
  3. What’s the strategy? This one will require some last-minute adjustments in times of need, but in most instances it’s best to be fully transparent and to try to get ahead of the problem. Be sure you know who you want to communicate with and how. Traditional media (TV and newspapers) will always be important, but don’t forget the speed of information flow in social media.

Admittedly, creating a true crisis communications plan can be much more involved than the information above. However, if at a minimum, you follow these simple steps you’ll be prepared to weather an unexpected storm and come out the other side stronger than you were before. 

Once the crisis is under control, there is one more very important thing to ask yourself. Does this crisis uncover any opportunities? Sure, crises suck. BUT, they’re often opportunities as well. Keep an entrepreneurial eye on your crisis and look for ways to maximize opportunities that arise from your difficulties.

Find out why over 400,000 subscribers love our newsletters

Does Your Salon Technology Provide A Human Touch?

Does Your Salon Technology Provide A Human Touch?

by Staff

Functionality, integration, experience—no question these are all critical in a salon technology product. But the truth is, for many salon owners who didn’t grow up in a world of coding and don’t speak tech language, it’s the human connection that’s most important.


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

Load More