Crises happen. We try not to run with scissors, we dot the i’s, we cross the t’s, we are careful about what’s in the background when we take our selfies — but when we’re least expecting it, crises can happen.
When a crisis does occur that impacts your business, the biggest mistake you can make is to NOT be ready to communicate with your stakeholders. Don’t stick your head in the sand and wait for the storms to pass.
To make crisis communications easier, simply spend a few moments planning ahead. Regardless of the size of your business, ask yourself these simple questions:
Admittedly, creating a true crisis communications plan can be much more involved than the information above. However, if at a minimum, you follow these simple steps you’ll be prepared to weather an unexpected storm and come out the other side stronger than you were before.
Once the crisis is under control, there is one more very important thing to ask yourself. Does this crisis uncover any opportunities? Sure, crises suck. BUT, they’re often opportunities as well. Keep an entrepreneurial eye on your crisis and look for ways to maximize opportunities that arise from your difficulties.