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STAMP 2017: Salon Spa W's Creative Social Media Post

Stacey Soble | August 30, 2017 | 2:00 PM

When Salon Spa W won its first North American Hairstyling Awards nomination a few years ago, there were tears of joy and shrieks throughout the salon, and while the memory lives on, no one documented the monumental moment. Determined not to miss that opportunity again, China Wong had the director of marketing stand on her desk and record the team as they crowded into Wong’s office to see the 2016 announcements.

Not only did the team capture two nominations for Nail Professional of the Year and Salon Design, but they captured some exciting video. Afterward the raw footage was sent to Estuary Motion, a local production company, who enhanced the video with graphics and music. The end result was posted the Friday after the nomination with a teaser: “Check out our team’s reaction to our NAHA nomination! SPOILER ALERT: Sarah Anne ends up on the floor!”

“The post received more than 13,000 views, reached 28,000 people and was shared 45 times,” Wong says. “And, we still use it today as a marketing tool during career fairs and presentations.”

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STAMP 2018: Offering a VIP Program to Reward Your Clients

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STAMP 2018: Creating a Salon Mantra or Mission Statement

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STAMP 2018: Try a Guerilla Marketing Campaign

Stacey Soble | September 19, 2018

Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

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