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The Selfie Factor: Aesthetic Services See Significant Increase

“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."

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Creating a 2020 Vision at Phorest's Salon Owners Summit

A variety of top-notch speakers help attendees to Phorest's Salon Owners Summit in Dublin, Ireland, set their 2020 vision for their salon business.

Grow Your Instagram Following...FAST

Salon.Marketing's Lucas Renfroe shows you some simple steps for growing Instagram followers in your local target market. They only take 15-30 minutes a day, and are a sure-fire strategy for bringing more new clients into the salon.

STAMP 2019: EvelineCharles Launches Lash Extensions with a Marketing Punch

When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.

How to Run an Instagram Takeover for your Salon

Instagram is emerging as the industry's most powerful platform, and one of the most exciting and successful ways to leverage it for marketing is to invite local influencers to 'takeover' your account for a set period of time. Phorest's Chris Brennan shows you how.

Herd Those Cats (Or, Collect Those Social Media Logins)

Sometimes the best advice is something you already know. Marketing expert Zane Hagy drops in a valuable reminder of the importance of saving and storing your social media passwords.

Instagrammable Moments in 5 Easy Steps

Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.

STAMP 2019: Gene Juarez Strategically Rolls Out its Seasonal Collection

Instead of releasing an entire seasonal collection, Gene Juarez roles out one new trend at a time, strategically sharing behind-the-scenes images, fun videos and plenty of information on how each trend was created through multiple communication vehicles.

STAMP 2019: Twiggs Salon Plans Influencer Event to Launch New Retail Line

When Twiggs Salon brought in Color Wow, Owner Shauna Raisch invites in guest artists, the team prepares six models and they plan a special event for local social media influencers.

STAMP 2019: Whip Salon's Social Media Campaign Drums up New Clients

The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.