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3 Ideas for Connecting with Your Clients Virtually

Whether you're salon remains closed or you are open to limited capacity, clients are still seeking social connection and they love getting it from their favorite professionals at their salons. Blogger Samantha Georgson offers three ideas for connecting with your clients through Facebook groups.

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Five Questions on Connecting with Clients

Following up on the latest "Staying Strong" webinar from SALON TODAY and ISBN, Interlock's Jordan Becker answers five questions from listeners about her salon's marketing practices during the COVID-19 shutdown.

Tips to Attract Your Ideal Clientele

Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.

The Selfie Factor: Aesthetic Services See Significant Increase

“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."

Creating a 2020 Vision at Phorest's Salon Owners Summit

A variety of top-notch speakers help attendees to Phorest's Salon Owners Summit in Dublin, Ireland, set their 2020 vision for their salon business.

Grow Your Instagram Following...FAST

Salon.Marketing's Lucas Renfroe shows you some simple steps for growing Instagram followers in your local target market. They only take 15-30 minutes a day, and are a sure-fire strategy for bringing more new clients into the salon.

STAMP 2019: EvelineCharles Launches Lash Extensions with a Marketing Punch

When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.

How to Run an Instagram Takeover for your Salon

Instagram is emerging as the industry's most powerful platform, and one of the most exciting and successful ways to leverage it for marketing is to invite local influencers to 'takeover' your account for a set period of time. Phorest's Chris Brennan shows you how.

Herd Those Cats (Or, Collect Those Social Media Logins)

Sometimes the best advice is something you already know. Marketing expert Zane Hagy drops in a valuable reminder of the importance of saving and storing your social media passwords.

Instagrammable Moments in 5 Easy Steps

Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.