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How Salon Design Can Drive Social Media Engagement

Dynamic design in the salon not only encourages guests to think and feel, it can also cause them to act--by picking up their phone and taking a selfie that ends up promoting the salon. Valerie Putman, director of design at Michele Pelafas, Inc., explains how.

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STAMP 2020: Salon Jaylee's Social Media Campaign

When QVC Host and Bareminerals Expert Lisa Galli presented at Salon Jaylee, they recorded her talking about the holiday gift sets and created Insta-stories. The campaign earns a 2020 STAMP award.

STAMP 2020: Salon Rootz' COVID-19 Client Communications

To engage and educate clients during the shutdown, the owners of Salon Rootz launched their own talk show through social media, earning the salon a STAMP 2020 award.

STAMP 2020: Interlocks' COVID-19 Client Communications

With a video plea to the community to flatten the curve, a flurry of digital communications and promotions, a new e-commerce site and a unifying rainbow window display, Interlocks captures an honor in our 2020 STAMP for COVID-19 Client Communications.

3 Ideas for Connecting with Your Clients Virtually

Whether you're salon remains closed or you are open to limited capacity, clients are still seeking social connection and they love getting it from their favorite professionals at their salons. Blogger Samantha Georgson offers three ideas for connecting with your clients through Facebook groups.

Five Questions on Connecting with Clients

Following up on the latest "Staying Strong" webinar from SALON TODAY and ISBN, Interlock's Jordan Becker answers five questions from listeners about her salon's marketing practices during the COVID-19 shutdown.

Tips to Attract Your Ideal Clientele

Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.

The Selfie Factor: Aesthetic Services See Significant Increase

“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."

Creating a 2020 Vision at Phorest's Salon Owners Summit

A variety of top-notch speakers help attendees to Phorest's Salon Owners Summit in Dublin, Ireland, set their 2020 vision for their salon business.

Grow Your Instagram Following...FAST

Salon.Marketing's Lucas Renfroe shows you some simple steps for growing Instagram followers in your local target market. They only take 15-30 minutes a day, and are a sure-fire strategy for bringing more new clients into the salon.