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How Salon Design Can Drive Social Media Engagement

Dynamic design in the salon not only encourages guests to think and feel, it can also cause them to act--by picking up their phone and taking a selfie that ends up promoting the salon. Valerie Putman, director of design at Michele Pelafas, Inc., explains how.

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What Is Clubhouse? How Salon Pros & Businesses Can Build a Following

This audio-chat app has the world talking, and there are some unique benefits for the salon industry.

10 Online Branding Strategies to Grow Your IRL Business

Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.

2020 Salons of the Year: Andreas Hogue Salon

With a playful design surprise around every corner, Andreas Hogue Salon engages their selfie-focused clientele and capture the Grand-Prize of the 2020 Salon of the Year.

This Stylist is Creating Her Own Social Media Content Challenges While at Home

KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.

The Selfie Factor: Aesthetic Services See Significant Increase

“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."

Canvas Recruit Helps Salons Locate Talent Digitally

As a networking, collaboration and empowerment platform, Canvas Recruits helps beauty pros find the perfect culture to work in, while helping salons tell their brand story and get their opportunities in front of talent.

LISTEN NOW: Interview with MODERN SALON Editor in Chief Alison Alhamed

MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.

Pros and Cons of Instagram Hiding Visible Likes

How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.

Show Me the Money: How to Be Transparent with Your Pricing

Would you dare to post your service prices on your hair photos for your followers to see? Gina Bianca breaks it down—and has nothing to hide.

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