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salon technology

Shortcuts Gets Social Sorted for Salons

Shortcuts launches a new monthly service that helps busy owners with their salon's social media posts.

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The Salon Owners Summit Roadshow Hits Philadelphia; Special Pricing for SALON TODAY Audience

With headliners Olivia Smalley, Jay Williams, Ashley Toliver-Williams, Josh Hafetz and Rachel Ringwood, Phorest's Salon Owners Summit Roadshow hits Philadelphia, October 21.

Should You Hire A Marketer for Your Salon?

Phorest's Chris Brennan explores how hiring a salon marketing director can help you get your brand out to the world, while showing you how you can delegate these responsibilities smoothly.

Top Irish Tech Firm Opens US Headquarters in Philadelphia

With a ribbon-cutting ceremony and a flurry of congratulatory speeches, Phorest makes Philadelphia home for its US operations.

Large or Little: What Two Salons Love about their Salon Software

The technology needs of different salons can vary dramatically, depending on the size and complexity of the operation. But these two case studies proves that Shortcuts fits the bill no matter the size.

WEBINAR - How to Help Your Staff Create Visual Content that Aligns with Your Brand's Identity

On September 23rd at 11:00 AM PT/2:00 PM ET, industry expert Zoé Bélisle-Springer will discuss how your salon can achieve a sustainable competitive advantage.

Phorest's TreatCard Gives Salons an Easy Way to Reward Loyal Guests

Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.

Marketing the Salon in the Modern Tech Era

Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.

Shortcuts Announces Massive Expansion in North America

With the creation of a development laboratory and an additional help desk, Shortcuts is preparing to support its quickly growing customer base of salons in North America.

Opening a Second Salon? Here's the Most Important Thing to Do

Lei Cicero bought a failing salon and turned it around, then used data from her software management program to tell her when the time was right to expand.