From planning what new services to add to the menu to mentoring the service providers who show the most opportunity, China Wong takes a strategic approach to cultivating growth at Salon Spa W--and it's paid off big time.
Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring fashion and travel products. During the celebration, the salon ran a promotion on travel products, allowing clients to pick six and receive a free travel pouch which resulted in $2,600 in sales.
Just in case, China Wong asked her director of marketing to record her team's reaction when NAHA 2016 nominations came out and the idea paid off, the salon captured two nominations and the team went wild. The footage made for a fun social media video that captured a 2017 STAMP award.
Salon Spa W's philanthropic campaign, "ZooDo" picks up at STAMP 2016 award.
Random Acts of KindnessSalon Spa WDes Moines, IowaOwned by: China WongTo celebrate its 2015 SALON TODAY 200 honor with its clients and to thank them for their support, Salon Spa W launched the 200 Acts of Kindness social media campaign this past ...
#?yourstylistSalon Spa WDes Moines, IowaOwned by: China WongSalon Spa W leverages the relationship they’ve developed with VIP clients with a clever print ad campaign targeting a local upscale social magazine that covers the movers ...
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