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Don't Market to Yourself

It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different from yourself. Marketing guru Zane Hagy helps you keep your target market in mind.

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How to Practice Happiness

As a salon owner, one of your management responsibilities is to lead your team and yourself to happiness, but best-selling author and happiness coach Neil Pasricha stresses the key is practicing happiness. Before he takes the stage at Serious Business, Pasricha talks to SALON TODAY about reprogramming your brain and how he discovered his own happiness.

How to Create Financial Security and Consistency in a Salon

“Study what you have and project your future business based on last year’s data…when you know your slow times, there will be no slow times!”

The Salon Owners Summit Roadshow Hits Philadelphia; Special Pricing for SALON TODAY Audience

With headliners Olivia Smalley, Jay Williams, Ashley Toliver-Williams, Josh Hafetz and Rachel Ringwood, Phorest's Salon Owners Summit Roadshow hits Philadelphia, October 21.

Large or Little: What Two Salons Love about their Salon Software

The technology needs of different salons can vary dramatically, depending on the size and complexity of the operation. But these two case studies proves that Shortcuts fits the bill no matter the size.

Green Circle Salons Joins the Ever-growing B Corp Movement

As an organization dedicated to helping salons reduce, recycle and repurpose the waste they produce, Green Circle Salons is certified as a B Corporation.

Introduce Your Beauty Brand to the World with The California Pavilion

The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion.

Profiles in Leadership: Mechelle Khodayari, Empathetic Leader and Secret Skateboarder

Get a glimpse into the leadership style of Mechelle Khodayari, co-owner of Aria Salon Spa Shoppe, with two locations in Alpharetta, Georgia, with the first in our new series, Profiles in Leadership.

Salon Owners Share the Mistakes that Taught Them the Most

Business mistakes can be embarrassing, expensive and painful, but when you harvest the lesson within, they also can represent growth opportunities. Heed the advice of these nine owners who shared the important management lessons they've learned.

Krisiti Valenzuela Leads Salons to their Full Potential

At the Data-Driven Salon Summit, Kristi Valenzuela details all the different ways the programs and systems from Salon Summit Business Center can help them grow.