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Maximize Marketing through Machine Learning

Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.

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Great Clips Brings Back Its "Lengendary Lineup" to Celebrate NHL Hockey Hair

In a marketing campaign with the National Hockey League, Great Clips invites clients to create a lineup of the best hockey hairstyles.

What Is Clubhouse? How Salon Pros & Businesses Can Build a Following

This audio-chat app has the world talking, and there are some unique benefits for the salon industry.

Strategies for Boosting Your Salon's Video SEO

Self-produced video is a great way to market your team and your services, but there is a lot of video competition out there. SEO Expert Lucas Renfroe runs through what you need to know to break through the clutter with Video SEO.

98% Open Rate? Meet the Salon Marketing Software That Can Get You There

The latest launch from SalonTarget Software helps your open rate, coupon conversion and customer engagement – all in one. Here’s what you need to know.

Top Email Marketing Metrics Salons and Spas Should Track

Open Rate, Clickthrough Rate, Bounce Rate and Unsubscribe Rate--this helpful blog looks at what these measure, what results you should expect and how you can improve your numbers.

How to Win a Regional 'Best Of' Competition

Each year, regional magazines in cities across the country assemble a "Best Of" issue where residents vote for their favorite establishments. Knowing this is an excellent strategy for exposing their brand to potential new clients, the owners of RedBloom designed a marketing program to encourage their clientele to vote. Check out this winning idea that captured a 2020 STAMP award.

5 Content Ideas to Capture Audience Attention on Social

As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.

10 Online Branding Strategies to Grow Your IRL Business

Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.

How the Shutdown May Have Impacted Your Google Ranking

Mastering Search Engine Optimization or SEO attracts new clients and drives them through your front doors. The salon shutdown through a few kinks in the way Google ranks your business. SEO Expert Lucas Renfroe shows you what you can do to get your salon to rise toward the top of the list.

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