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digital marketing

2022 STAMP Honorees in Digital Marketing

From email newletters and salon blogs to social media campaigns and websites, STAMP showcases the best digital salon marketing ideas.

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SALON TODAY 200: Social Media Is a Full Team Effort at Neroli Salon and Spa

When the team at Neroli Salon and Spa was stranded at home during the salon shutdown, Owner Susan Haise assigned them homework--they could attend a class, create a social media post or write a blog. Those practices have now become a habit that fueling the salon's digital content.

Announcing the 2022 STAMP Honorees

In Show-and-Tell style, 37 honorees share successful and very borrowable marketing ideas in the 10th annual STAMP (SALON TODAY Annual Marketing Program.)

Booksy Unveils its 2022 Campaign "Get Discovered"

The salon software company play matchmaker--helping beauty and barbering pros find their forever clients with a powerful marketing campaign.

Maximize Marketing through Machine Learning

Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.

Great Clips Brings Back Its "Lengendary Lineup" to Celebrate NHL Hockey Hair

In a marketing campaign with the National Hockey League, Great Clips invites clients to create a lineup of the best hockey hairstyles.

What Is Clubhouse? How Salon Pros & Businesses Can Build a Following

This audio-chat app has the world talking, and there are some unique benefits for the salon industry.

Strategies for Boosting Your Salon's Video SEO

Self-produced video is a great way to market your team and your services, but there is a lot of video competition out there. SEO Expert Lucas Renfroe runs through what you need to know to break through the clutter with Video SEO.

98% Open Rate? Meet the Salon Marketing Software That Can Get You There

The latest launch from SalonTarget Software helps your open rate, coupon conversion and customer engagement – all in one. Here’s what you need to know.

Top Email Marketing Metrics Salons and Spas Should Track

Open Rate, Clickthrough Rate, Bounce Rate and Unsubscribe Rate--this helpful blog looks at what these measure, what results you should expect and how you can improve your numbers.

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