digital marketing

The Power of SEO in Growing an Extensions Business

A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.

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SalonInteractive Launches in Square App Marketplace Providing eCommerce, Marketing and More to Beauty Professionals

The integration will allow thousands of beauty sellers that use Square to use SalonInteractive’s platform to sell professional salon and spa products online and market to their clients.

Texting is the Fastest Way to Reach Your Communities

Based on a thousand survey responses, Text Request's 2024 State of Business Texting Report covers how text messaging is being used in business communications today, predicts where the market is heading in the next 12 months and explores what challenges and opportunities this creates for business.

Navigating the Future: 5 Salon Trends to Watch in 2024

Want to get a jump start for the New Year? Coach Dawna Jarvis is back with a foretelling blog predicting some of the biggest beauty business trends for 2024.

2022 STAMP Honorees in Digital Marketing

From a doctor-inspired Instagram Reel to a series Zodiac retail email newsletters, SALON TODAY reveals the eleven 2022 winners in the Digital Marketing category for STAMP.

SALON TODAY 200: Social Media Is a Full Team Effort at Neroli Salon and Spa

When the team at Neroli Salon and Spa was stranded at home during the salon shutdown, Owner Susan Haise assigned them homework--they could attend a class, create a social media post or write a blog. Those practices have now become a habit that fueling the salon's digital content.

Announcing the 2022 STAMP Honorees

In Show-and-Tell style, 37 honorees share successful and very borrowable marketing ideas in the 10th annual STAMP (SALON TODAY Annual Marketing Program.)

Booksy Unveils its 2022 Campaign "Get Discovered"

The salon software company play matchmaker--helping beauty and barbering pros find their forever clients with a powerful marketing campaign.

Maximize Marketing through Machine Learning

Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.

Great Clips Brings Back Its "Lengendary Lineup" to Celebrate NHL Hockey Hair

In a marketing campaign with the National Hockey League, Great Clips invites clients to create a lineup of the best hockey hairstyles.

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