How can a creative colorist be even more innovative and artistic? How can a smart salon business be even more profitable, mindful of waste, protective of the environment and tech-centric? Both goals can be accomplished when salon professionals and leaders think outside of the box—or in this case, find a revolutionary hair color solution inside of one.
How you market to your clients has changed since the pandemic. Beauty 360's Allyson King shows you three strategies to capture your client's attention, energize them into action and boost your retail sales.
Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?
Do you have new talent who are trying to build clientele? Borrow this idea from Tyler Mason Salon Spa and identify a deserving group in your community and design a promotion.
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