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salon marketing

Data Confirms October 17 Begins the Holiday Salon Appointment Rush

While you might be focused on your salon team's Halloween costume contest, your clients are already contemplating booking their Christmas appointments, according to data from Phorest Salon Software. That means now is the time to get your holiday marketing rolling.

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Don't Market to Yourself

It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different from yourself. Marketing guru Zane Hagy helps you keep your target market in mind.

Instagrammable Moments in 5 Easy Steps

Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.

STAMP 2019: Twiggs Salon Plans Influencer Event to Launch New Retail Line

When Twiggs Salon brought in Color Wow, Owner Shauna Raisch invites in guest artists, the team prepares six models and they plan a special event for local social media influencers.

STAMP 2019: Whip Salon's Social Media Campaign Drums up New Clients

The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.

STAMP 2019: Salon Rootz' Wireless Access Point Encourages Guests to Recommend the Salon to Friends

Salon Rootz does grant its clients free Wifi, but It cleverly makes them logon through a Wireless Access Point which has them sign into the salon on Facebook. When they sign on, many leave a nice marketing plug about the salon that the client's social media friends see.

Should You Hire A Marketer for Your Salon?

Phorest's Chris Brennan explores how hiring a salon marketing director can help you get your brand out to the world, while showing you how you can delegate these responsibilities smoothly.

STAMP 2019: Be Inspired Salon Introduces New System that Removes the Client Confusion around Color Pricing

Be Inspired Salon leverages social media to introduce its clients to a new All-Inclusive Color Program, which introduces an overall set price for complicated color services.

Your Best Business Asset is Your Face: How to Build Your Personal Brand

All beauty professionals need to cultivate a strong personal brand if they want to stand out--especially online. Find out why your face is the most important business asset you have and how to cultivate your own unique brand.

STAMP 2019: Tyler Mason's Clever Social Post Helps New Stylist Build her Book

Do you have new talent who are trying to build clientele? Borrow this idea from Tyler Mason Salon Spa and identify a deserving group in your community and design a promotion.