salon marketing

Strengthening Client Relationships through Educational Marketing

Educational marketing informs clients as well as entertains them, and over time it builds trust so you are seen as your community's beauty experts. See how this form of marketing is also good customer service.

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How to Win a Regional 'Best Of' Competition

Each year, regional magazines in cities across the country assemble a "Best Of" issue where residents vote for their favorite establishments. Knowing this is an excellent strategy for exposing their brand to potential new clients, the owners of RedBloom designed a marketing program to encourage their clientele to vote. Check out this winning idea that captured a 2020 STAMP award.

STAMP 2020: SAAB Salon Spa Celebrates A Milestone with a Marketing Campaign

As SAAB Salon Spa turned thirty, it wanted to remind its community of their longevity, so they designed a STAMP-winning marketing campaign.

STAMP 2020: Salon Jaylee's Social Media Campaign

When QVC Host and Bareminerals Expert Lisa Galli presented at Salon Jaylee, they recorded her talking about the holiday gift sets and created Insta-stories. The campaign earns a 2020 STAMP award.

STAMP 2020: Van Michael's Website

Van Michael revamps its website, positioning the salon as a fashion leader while showcasing its culture and history. The result earned the salon a STAMP 2020 award. Check it out.

STAMP 2020: Cloud 9's Website

Cloud 9 Salon and Spa in Flower Mound, Texas, updates its website to focus on the team, which helps drive their traffic. This website was an honoree in the STAMP 2020 program.

STAMP 2020: Salon Jaylee's Commercial

Daring their community to be fabulous, Salon Jaylee gives viewers an inside look at their salon with this 30-second commercial, which earned a 2020 STAMP.

STAMP 2020: Salon Rootz' COVID-19 Client Communications

To engage and educate clients during the shutdown, the owners of Salon Rootz launched their own talk show through social media, earning the salon a STAMP 2020 award.

STAMP 2020: Gene Juarez's COVID-19 Client Communications

Throughout the salon shutdown, Gene Juarez Salons and Spas kept clients appraised of their reopening plans, gave them a look at the protocols in place and encouraged them to send team members love notes. Their communication campaign wins a STAMP 2020 award for COVID-19 Client Communications

STAMP 2020: Progressions' Print Ad

To thank sponsors for raising money for the Children's National Hospital, Progressions Salon Spa Store designs a print ad featuring a rainbow that integrates all the sponsor names in the design. This winning idea captures a STAMP 2020 award.