Create Your Account

salon marketing

Maximize Marketing through Machine Learning

Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.

Read more

Marketing to Your Community by Data-Driven Tactics

Owners work hard to create innovative marketing campaigns to gain new clients and sell more services, but do you really understand how well a campaign performs? DaySmart's Andrea Miller plans to shed some insight during her presentation at Data-Driven Salon 2021.

The 5 Questions of Salon Branding

Eufora Business Trainer and Salon Owner Jill Higginbotham shares insights into the 'mark' of a strong salon brand.

How Owners Can Show Appreciation for their Stylists--Today and Every Day

From getting the word out on your team's unique skills to learning how to drive their rave reviews, Salon Iris Software's Patrick Shanahan shares strategies for appreciating your employees each and every day.

Strengthening Client Relationships through Educational Marketing

Educational marketing informs clients as well as entertains them, and over time it builds trust so you are seen as your community's beauty experts. See how this form of marketing is also good customer service.

How to Win a Regional 'Best Of' Competition

Each year, regional magazines in cities across the country assemble a "Best Of" issue where residents vote for their favorite establishments. Knowing this is an excellent strategy for exposing their brand to potential new clients, the owners of RedBloom designed a marketing program to encourage their clientele to vote. Check out this winning idea that captured a 2020 STAMP award.

STAMP 2020: SAAB Salon Spa Celebrates A Milestone with a Marketing Campaign

As SAAB Salon Spa turned thirty, it wanted to remind its community of their longevity, so they designed a STAMP-winning marketing campaign.

STAMP 2020: Salon Jaylee's Social Media Campaign

When QVC Host and Bareminerals Expert Lisa Galli presented at Salon Jaylee, they recorded her talking about the holiday gift sets and created Insta-stories. The campaign earns a 2020 STAMP award.

STAMP 2020: Van Michael's Website

Van Michael revamps its website, positioning the salon as a fashion leader while showcasing its culture and history. The result earned the salon a STAMP 2020 award. Check it out.

STAMP 2020: Cloud 9's Website

Cloud 9 Salon and Spa in Flower Mound, Texas, updates its website to focus on the team, which helps drive their traffic. This website was an honoree in the STAMP 2020 program.

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account