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Send Out Some Mystery Shoppers

Do you really understand what the client experience is like in your salon? Marketing Expert Zane Hagy suggests there's a simple way to find out by sending out mystery shoppers, and it's simpler than you might think.

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STAMP 2019: Posh Salon's Loyalty Program for Male Clients

To attract more male clientele through its doors, Posh Salon of Williamsburg creates a male-focused rewards program which brings in 224 men in the first half of 2019.

STAMP 2019: Tyler Mason Teams Up with NFL Team on Breast Cancer Awareness Campaign

Tyler Mason Salon Spa brings some joy to local women impacted by breast cancer with a special event they partner on with the NFL Colts organization. Check out this STAMP-winning idea.

STAMP 2019: EvelineCharles Launches Lash Extensions with a Marketing Punch

When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.

How to Run an Instagram Takeover for your Salon

Instagram is emerging as the industry's most powerful platform, and one of the most exciting and successful ways to leverage it for marketing is to invite local influencers to 'takeover' your account for a set period of time. Phorest's Chris Brennan shows you how.

Herd Those Cats (Or, Collect Those Social Media Logins)

Sometimes the best advice is something you already know. Marketing expert Zane Hagy drops in a valuable reminder of the importance of saving and storing your social media passwords.

Data Confirms October 17 Begins the Holiday Salon Appointment Rush

While you might be focused on your salon team's Halloween costume contest, your clients are already contemplating booking their Christmas appointments, according to data from Phorest Salon Software. That means now is the time to get your holiday marketing rolling.

Don't Market to Yourself

It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different from yourself. Marketing guru Zane Hagy helps you keep your target market in mind.

Instagrammable Moments in 5 Easy Steps

Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.

STAMP 2019: Twiggs Salon Plans Influencer Event to Launch New Retail Line

When Twiggs Salon brought in Color Wow, Owner Shauna Raisch invites in guest artists, the team prepares six models and they plan a special event for local social media influencers.