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salon marketing

2022 STAMP Honorees for In-Salon Marketing

Sometimes the most successful marketing ideas take place within your four walls or on your windows. From beverage menus to window displays and mirror talkers, we look at the 2023 STAMP honorees in the category of In-Salon Marketing.

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2022 STAMP Honorees in Traditional Marketing

A purposeful print ad, a targeted television commercial and a fun-loving billboard--get a look at our 2022 STAMP honorees in the category of Traditional Marketing.

Announcing the 2022 STAMP Honorees

In Show-and-Tell style, 37 honorees share successful and very borrowable marketing ideas in the 10th annual STAMP (SALON TODAY Annual Marketing Program.)

SALON TODAY 200: Sean Rocco Fill Chairs Using Tech Tools

Data Axle helps the salon identify new residents to their area in Charlotte and target them via email or direct-mail. The owners are impressed with their ROI.

3 Truths that Grow Gift Card Sales

Soon, we'll be heading into gift card season, which if you plan it right lasts through Mother's Day. To get you prepped, Imaginal Marketing shares specific strategies to boost your gift card sales.

The Application for SALON TODAY's Annual Marketing Program is Open!

It's our annual Show and Tell competition of the best salon, spa and barbership marketing and promotional pieces. Check out the application and enter before August 31, 2022.

Your Salon's Success Lies in the Positioning

Despite what they may believe, consumers don't make their own purchasing decisions. They are influenced by the way is positioned. Eurisko's Leon Alexander is back with another blog, thin one explains why positioning of a business and a brand will be the key initiative in any new business model.

Booksy Unveils its 2022 Campaign "Get Discovered"

The salon software company play matchmaker--helping beauty and barbering pros find their forever clients with a powerful marketing campaign.

Slow Times Are Opportunities to Recruit New Clients

One NYC salon uses social media and salon apps to pull in people for a last-minute styling or deep-conditioning service.

Maximize Marketing through Machine Learning

Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.

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