Soon, we'll be heading into gift card season, which if you plan it right lasts through Mother's Day. To get you prepped, Imaginal Marketing shares specific strategies to boost your gift card sales.
From establishing a pop-up salon to building an e-commerce presence, Blu A Color Salon in Missouri is striving to create a successful holiday season that makes up for losses due to the 2020 shutdown. See how their team members are beating 2019 numbers month after month, despite the fact they currently are saddled with a 25% capacity restriction.
According to the most recent research from Kline PRO USA, gift card sales soared during the mandatory salon shutdown period, as clients offered hope and a lifeline to their favorite beauty professionals.
With shoppers looking to gift experiences rather than consumables this holiday, now is the time for salons to ready their online gift card capabilities and Shortcuts is ready to help.
Black Friday and Small Business Saturday kick off the holiday shopping frenzy, and salons who are prepared can reap big retail sales. Shortcuts' Founder Jo Burgess offers these six helpful tips.
Jiva Salonspa's Mominate Your Mom encourages guests to share the stories of their amazing moms, thereby creating meaningful interactions for optimal Facebook shares.
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