In a recent webinar, Dilan DeSilva, founder of Salon Clouds Plus , shared with us several strategies for using technology to increase retail sales. To simplify the strategies, he broke them down into four quadrants.
Let’s face it, we use our phones for everything—from making phone calls to texting to taking pictures for social media—so, why not use it for one more very important thing: managing your business?
ColorProof Color Care Authority is announcing that it will begin to produce ColorProof plastic bottles using 10% ocean-bound up-cycled plastic, transforming ordinary waste into an extraordinary solution.
With two locations greater Washington D.C. area, The Grooming Lounge combines the comfort and atmosphere of a classic barbershop with the services and products of a modern man's spa.
Now that the page has turned on the calendar, it's time to start planning and enacting your marketing efforts for 2018. SalonTarget offers you some tips to get you started.
Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business . Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line ; hear what you can expect at Serious Business 2018 ; and see what one salon does to show client appreciation.
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."
On the 8th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas who rally around retail, creating beautiful displays and enticing promotions, as well as answering clients' needs with education and recommendations.
At SALON TODAY, we're always on the lookout for best practices and how-to case studies from salon owners on making business more efficient and profitable, and encourage our community to search for and share solutions. Here is a collection of success stories recently added to the Aveda Means Business blog. This series covers hiring strategies, strengthening retail with new promotion ideas, and helping staff grow color revenue.
As he launches The Salon Project within Saks Fifth Avenue, Joel Warren designs a salon concept the elevates hairdressers as artists and gives them more control over the client appointment, treats the client to a more serene, bespoke seamless experience; and streamlines systems allowing for more business growth.
In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.
In a series of frank dialogues with owners and stylists around the country, Nick Arrojo gets to the bottom of how salons can compete in today’s crazed retail world.
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